More hidebound organizations have had to play catch-up to figure out how best to exploit this online pictorial medium. In recent years, many cultural institutions have created Instagram accounts under their names but then rarely posted photos, if at all. Until last July, for example, the New York Public Library had made not a single post to its account. That’s where Mr. Krugman comes in.
Sharing Cultural Jewels Via Instagram —NY Times
Shared on Jun 19, 2014