In a week-long “flash sale” intended to raise cash for operations and test new ways of engaging with audiences, VII is offering signed 8×10″ prints for $100. Meanwhile, Magnum has announced a 67-hour flash sale of its own, offering signed 6×6″ prints for $100 starting on June 17. In addition, Magnum has struck a deal with Photo.Clothing to emblazon works by various Magnum photographers on t-shirts.
The ventures reflect a new reality for the venerable photo agencies, which have until now steered clear of mass consumer markets to protect their elite brands, and the high value of their members’ work. But their traditional markets and existing streams of revenue may no longer be enough, forcing them to test consumer markets.
Shared on Jun 04, 2014 · Via