[...]GoPro’s making the conscious and, perhaps, natural leap from selling cameras and accessories to content creation, curation and delivery. As for the athletes? They’re here in Hawaii to learn how to crank up the share factor on their videos and grab the tools to make even more content for the brand. It’s creating a virtuous circle where its cameras shoot the content that it then monetizes on various channels. Content encourages camera sales and, in turn, a new wave of content creators.
Shared on May 30, 2014