There’s a technique that photographers call bokeh. This happens when the background of a picture is intentionally blurred, yet the main subject of the photo remains crisp and in focus.
Today’s digital advertising space is similar — the abundance of data makes it almost impossible to focus on the right thing. However, it’s imperative that we zero in on the proper audience and define the target of our advertising message. How do we find the subject to put into focus and identify the data that is most relevant to us and our goals? We must customize our efforts and adapt quickly.
Shared on May 22, 2014