…note the confused and contradictory soap boxes current digital Leicaphiles too often find themselves standing on. Invariably, they drone on about the uncompromising standards of the optics, while simultaneously dumbing down their files post-production to give the look of an uncoated Summarit and Tri-X pushed to 1600 ISO.
Leica themselves seem to have fallen for the confusion as well. They’ve marketed the MM (Monochrom) as an unsurpassed tool to produce the subtle tonal gradations of the best B&W, but then bundle it with Silver Efex Pro software to encourage users to recreate the grainy, contrasty look of 35mm Tri-X. The current Leica – Leica GmbH – seems content to trade on Leica’s heritage while having turned its back on what made Leica famous: simplicity and ease of use. Instead, they now cynically produce and market status.
“‘Leica Photography’ Is Dead. Leica Killed It.” —Leicaphilia
Shared on Mar 11, 2014