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Leica Sends Out April 24th ‘Save the Date,’ Will Allegedly Debut New Mirrorless System

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The rebranding war continues, but to Leica’s credit, the next camera they’re supposedly releasing on April 24th actually has people excited. It seems a brand new Leica mirrorless system is on the way, although this one will be a Panasonic in Leica clothing.

Earlier today La Vida Leica received an invitation to a special Leica event in Berlin on April 24th, and the assumption is that this event will be where the long-rumored Leica T (Type 701) is going to make its debut.

The camera will be manufactured as part of the partnership between Leica and Panasonic, and will sport an APS-C sensor. It’s being reported that the body and all of the zoom lenses will be built by Panasonic, while Leica will make all of the primes itself.

Here’s the full invite:

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So far we don’t know much, but people are excited to see a new mirrorless system from Leica, even if it is a Panasonic camera at its core. Keep checking back and we’ll be sure to update you as we get more details. For now, we’ll leave you with a quote from a recent interview CEO Alfred Schopf gave:

It will, of course, be quite different to M system. We want to have autofocus with such a system and we may well have an APS-C sized sensor rather than a bigger one. It will be a German-built camera, however I’m not sure we can make all of the lenses in Germany because we are talking about a different price range to the M system, so I could imagine that we would do some fixed focal length lenses in Germany and maybe with the zooms we will co-operate with a partner

(via La Vida Leica via Mirrorless Rumors)


Image credits: Invitation courtesy of La Vida Leica


 
  • Sean Mason

    Why is Leica watering down their brand with Hello Kitty and crop sensor cameras designed by other companies?

  • Ton of

    Money

  • One More Thought

    @Ton of: that has got to be the best and most succinct answer possible. Kudos.

  • Óran Desmond

    Ill be happy when they make a medium format mirrorless range finder with 46MP and 16 fps as well as Raw 4k video, come on Leica get the finger out.

  • SeoulFood

    Leica makes full frame mirrorless cameras, Panasonic makes 4/3 mirrorless cameras. Makes sense that their babies would be APS-C…

  • Mike

    And they should be painted pink for a 500$ price boost.

  • Zos Xavius

    Is this really watered down though? This sounds better than m4/3 and with panasonic technology a lot of positive things might come out of this. Of course it will be hideously overpriced, but maybe panasonic has plans to build their own aps-c mirrorless system.

  • Nattawot Juttiwattananon

    Is anyone going to Leica’s STD? STD? Anyone?

  • TheGloriousEnd

    ….so…like a digital CL?
    I’m interested.

  • hemburto

    Thank you for breaking my mind!

  • bony

    Hopefully it won’t be like Hasselblad’s line of “redesigned” Sony cameras.

  • Chang He

    So basically Panasonic is going APS-C and Leica’s making a few lenses like they did for the m4/3.

  • Chang He

    After the Playboy collaboration, that might mean something totally different.

  • markz

    well Leica never made the Leica M4/3 lenses they were still made by Panasonic using Leica design assistance and branding

    That said I’m more than happy with my Panasonic M4/3 system as a travel camera. Left the Leica M at home and traveled 3 weeks in far east Asia with a Panasonic M4/3, 2 kit zooms (12-45, 45-150) and the 20mm pancake, very happy with the results so I’m interesting to see what they come up with as a joint APS system (though my personal opinion is that it will more likely be a M4/3 system rather than an APS and as such probably a rebranded GX7 or G6.

  • Mike

    Bring your Hasselblad VD

  • SeoulFood

    That’s reserved for the Hello Kitty-Playboy version.

  • Chang He

    Oh, I loved the GF1 as a travel camera. I didn’t miss my Nikon DSLR a bit, even with only the 20mm pancake. I’ve since switched to an X100s, but only because my GF1 was stolen after they stopped making them. I’m just cynical about Leica lately.