Leica Sends Out April 24th ‘Save the Date,’ Will Allegedly Debut New Mirrorless System


The rebranding war continues, but to Leica’s credit, the next camera they’re supposedly releasing on April 24th actually has people excited. It seems a brand new Leica mirrorless system is on the way, although this one will be a Panasonic in Leica clothing.

Earlier today La Vida Leica received an invitation to a special Leica event in Berlin on April 24th, and the assumption is that this event will be where the long-rumored Leica T (Type 701) is going to make its debut.

The camera will be manufactured as part of the partnership between Leica and Panasonic, and will sport an APS-C sensor. It’s being reported that the body and all of the zoom lenses will be built by Panasonic, while Leica will make all of the primes itself.

Here’s the full invite:


So far we don’t know much, but people are excited to see a new mirrorless system from Leica, even if it is a Panasonic camera at its core. Keep checking back and we’ll be sure to update you as we get more details. For now, we’ll leave you with a quote from a recent interview CEO Alfred Schopf gave:

It will, of course, be quite different to M system. We want to have autofocus with such a system and we may well have an APS-C sized sensor rather than a bigger one. It will be a German-built camera, however I’m not sure we can make all of the lenses in Germany because we are talking about a different price range to the M system, so I could imagine that we would do some fixed focal length lenses in Germany and maybe with the zooms we will co-operate with a partner

(via La Vida Leica via Mirrorless Rumors)

Image credits: Invitation courtesy of La Vida Leica

  • Sean Mason

    Why is Leica watering down their brand with Hello Kitty and crop sensor cameras designed by other companies?

  • Ton of


  • One More Thought

    @Ton of: that has got to be the best and most succinct answer possible. Kudos.

  • ├ôran Desmond

    Ill be happy when they make a medium format mirrorless range finder with 46MP and 16 fps as well as Raw 4k video, come on Leica get the finger out.

  • SeoulFood

    Leica makes full frame mirrorless cameras, Panasonic makes 4/3 mirrorless cameras. Makes sense that their babies would be APS-C…

  • Mike

    And they should be painted pink for a 500$ price boost.

  • Zos Xavius

    Is this really watered down though? This sounds better than m4/3 and with panasonic technology a lot of positive things might come out of this. Of course it will be hideously overpriced, but maybe panasonic has plans to build their own aps-c mirrorless system.

  • Nattawot Juttiwattananon

    Is anyone going to Leica’s STD? STD? Anyone?

  • TheGloriousEnd

    ….so…like a digital CL?
    I’m interested.

  • hemburto

    Thank you for breaking my mind!

  • bony

    Hopefully it won’t be like Hasselblad’s line of “redesigned” Sony cameras.

  • Chang He

    So basically Panasonic is going APS-C and Leica’s making a few lenses like they did for the m4/3.

  • Chang He

    After the Playboy collaboration, that might mean something totally different.

  • markz

    well Leica never made the Leica M4/3 lenses they were still made by Panasonic using Leica design assistance and branding

    That said I’m more than happy with my Panasonic M4/3 system as a travel camera. Left the Leica M at home and traveled 3 weeks in far east Asia with a Panasonic M4/3, 2 kit zooms (12-45, 45-150) and the 20mm pancake, very happy with the results so I’m interesting to see what they come up with as a joint APS system (though my personal opinion is that it will more likely be a M4/3 system rather than an APS and as such probably a rebranded GX7 or G6.

  • Mike

    Bring your Hasselblad VD

  • SeoulFood

    That’s reserved for the Hello Kitty-Playboy version.

  • Chang He

    Oh, I loved the GF1 as a travel camera. I didn’t miss my Nikon DSLR a bit, even with only the 20mm pancake. I’ve since switched to an X100s, but only because my GF1 was stolen after they stopped making them. I’m just cynical about Leica lately.