Stock photographers are visual arbitrageurs: They create pictures for what you want to talk about. Voila, condom on USB cord: Prevent your information from leaking out.
The results are everywhere: Ads, websites, greeting cards, even theatlantic.com. Because there are stock photos all around us, they have a certain power: They shape the feel of different seasons and years and eras. There’s no particular evidence that this photo is meant to evoke the 1970s, or that this photo is about winter—except that you know. You know because of the incredible diet of images we consume every day, experiencing a tiny beat of feeling or association before moving on to the next. Great artists might create cultural icons, but stock photographers, en masse, create cultural environments.
“Inside the Hive Mind of Stock Photography” —The Atlantic
Shared on Feb 26, 2014