“Photographers have been urging Canon and Nikon, the two camera making titans, to put their hearts into the still-budding mirrorless camera market for years. It’s gotten to the point that even their competitors, like Fujifilm, want them to get with the times.
Last week, a Fujifilm sales manager told DP Review that powerhouses like Canon putting their weight behind mirrorless systems would help, not hurt Fujifilm. The reason? North American consumers still see the smaller, unusual-looking cameras as inferior to the large and ubiquitous DSLR. Only a serious marketing push by the likes of Canon could effectively change people’s minds.”