Polaroid’s Socialmatic Camera that Looks Like an Instagram Logo Will Arrive this Fall


We’ve known since late 2012 that the Instagram logo lookalike Socialmatic camera would go from concept to reality, and since early 2013 that it would arrive with Polaroid branding, but now Polaroid is giving us specs and announcing that the Socialmatic will arrive in stores this Fall.

For those of you who are unfamiliar with the Socialmatic, it’s an instant camera that is built around social sharing — it kind of has to be given it’s shaped and colored a whole lot like the Instagram app logo. The concept camera would allow you to share the photos you take on social networks, while also printing out physical versions like your standard instant camera.

At some point, the concept got so much attention that Polaroid decided to actually make it, and now for CES 2014, they’ve revealed a bit about the camera itself.

According to the new Socialmatic webpage, the Polaroid shooter — which was initially supposed to arrive in Q1 of 2014 — will actually make its debut in the Fall. All of the necessary legal agreements have apparently been struck, paving the way for a new kind of social network-centric camera.

When it does arrive, the camera will sport a 14-megapixel sensor in the front, 2-megapixel on the back (for selfies, of course), 4.5-inch touchscreen LCD, built-in WiFi, 4GB built-in storage with microSD expandability, the ability to print on Polaroid’s ZINK (zero ink) paper, and Android running the whole thing.

To find out more about the camera or sign up for Polaroid’s newsletter so they can keep you up to date, head over to the Socialmatic webpage by clicking here.

  • Troy Holden

    The Instagram logo was inspired by a Polaroid “One Step” land camera from the 1970’s. So…Instagram stole the branding idea from Polaroid, not the other way around as you suggest.

  • Frank McKenna

    This is a bit of a let down actually. When they initially came out with this concept it looked a heck of a lot cooler and unique than what it is turning into. This is starting to look and print a lot like the current Polaroid 10 MP Zink camera.. thats too bad because I thought the experience and quality of that camera was poor.

  • DLCade

    We’re aware where Instagram got the inspiration for its logo :) Sorry if it comes across differently in the post.

  • Pavel Rahman

    the polaroid zink film will never be like the original, nor is it up to scratch with the impossible project products… i’ll be sticking to my good old fashioned sx 70, but I like the concept

  • jarheadjimmy

    2 megapixel camera for selfies? This camera will primarily be used for selfies! That’s a huge flaw.

  • David Liang

    It’s kind of neat, but in practical terms, that’s either going to be a very large box of a camera, or those are going to be very small thumb size prints.

  • Sid Ceaser

    2mp rear camera for selfies. That is, if you are too lazy to flip the camera around and use it’s 14mp main camera.

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    Separating hipsters from their money really isn’t a hard task, is it?

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  • Turtle

    I predict a big $$$ fail for Polaroid. People already have smartphones, why would they buy this? Not too many people want to pay $1 for a tiny print, and have to go buy film when it runs out. We live in a time when it is free to take a photo(digital) and free to share it with everyone you know(Insta, facebk). Polaroid was a blast back in the day but things have changed, this is the last desperate fart of a dying corpse(stolen quote)

  • Jevon Ryan

    apart from the printing why didn’t they just make this an app?

  • frank mckenna

    I think the original concept was different than what this turned out to be. Originally the idea that was floated around a couple of years ago was that it would augment Instagram by allowing you to print the square photos with the filters on them. Thats why the camera was square. What i think got lost here is that Polaroid got ahold of the concept and decided to just use their ZINK paper which is 2 by 3 and also made the LCD monitor much smaller. I think the original design would have probably been a little more of a wow factor. Besides printing, I do not see any reason why this is better than just using an App.

  • even

    big fail…tiny prints, big $$$, the original concept is way better then the actual product it has bigger screen , bigger print, come on Polaroid…at least stick with square print for retro feel..

  • Amber Collins

    yea i’m really disappointed at the size of the photos