PetaPixel

Survey Reveals that Adobe’s Photography Program is Bringing in Tons of Users

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If you’ve followed PetaPixel even just the last month, you might have noticed that Adobe extended its Photoshop Photography Program (also referred to as the Photography Bundle) to people regardless of whether or not they own a previous version of Photoshop not once, not twice, but three times.

That is: this special promotion that allowed everyone to sign up was supposed to end on the 2nd… then on the 8th… and now is extended all the way to the end of the year. And while our you guys have come up with all manner of reasons in the comments as to why Adobe might be doing this, a new survey reveals the real reason: it’s working really well.

The survey was put on by CNET and Jeffries, and asked a simple question: “Did cheaper Photoshop subscriptions win you over?” The answer, it seems, was a big fat yes.

adobeccsurvey1

Only 26.7% of responders said they hadn’t adopted the CC model yet. Of the rest, a full 47.5% of people that signed up for the Photography Program were not CC subscribers beforehand, 16.8% upgraded from a Photoshop-only subscription and 8.9% downgraded from a full CC subscription.

We’re not exactly experts in the field, but by our reckoning, a 47.5% conversion rate is insane. And even though Adobe is losing some money when people downgrade from the $50/month full subscription to the $10/month Photography program, we doubt they mind — after all, the company’s stock soared when it announced that CC had passed the 1 million subscribers mark, regardless of what specific subscription those users had.

To find our more about the survey, head over to CNET. And, if you haven’t already, check out the Photography Program promotion for yourself by clicking here.

Adobe photography promotion lures new subscribers, says survey [CNET]