“Put down that phone and eat!” That’s what a lot of frustrated cooks must have been yelling Thursday, as Instagram set a new one-day record for uploads thanks to the overlapping of Thanksgiving and Hanukkah.
The photo-sharing service announced the milestone on its blog, crediting the rare collusion of Thanksgiving and Hanukkah for creating a perfect storm of “don’t let the potatoes get cold” moments. According to the blog post:
Images of turkeys and latkes—and even an occasional “menurky“—from around the world flooded our Instagram feeds as friends and families gathered to celebrate and share these special holiday events.
We saw record usage as Instagrammers shared a heaping helping of holiday cheer. Your Thanksgiving and Hanukkah-related photos and videos helped make yesterday our busiest day on Instagram so far.
Instagram didn’t provide actual numbers, but a hashtag search turned up the following: 5.4 million photos with #thanksgiving, 366,000 with #turkeyday, 96,000 with #hanukkah (maybe it’s the spelling challenge?), 18,600 with #thanksgivukkah and 28 with #latkesandturkey.