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external Carefully Staged Instagram Shots are Giving Rise to a New Kind of Lifestyle Envy —NY Times

All elements must be carefully staged to look happenstance. Only the crassest Instagrammer snaps a new pair of shoes in a box, or plainly on a floor. The cannier, cinematic one will instead make a display of the shoes, arranging her feet on a shabby-chic desk next to a Grolsch bottle of daisies atop a stack of French translations…

Such Instagrams are mimetic: the contents, the casually rarefied setting, the off-kilter composition. What each says is not “this is a good shoe” or “these shoes look good on me,” but “these shoes look good in my life,” … What feels new with Instagram is the mode of photography that feels most akin to the window display.

 
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  • Jake

    Well at least they’re actually putting some work into it now…

  • Matt

    Love the conspiracy theories…