Now that we think about it, we should have expected this, but we just didn’t see it coming. The photo above supposedly shows a new camera on its way from Hasselblad. In keeping with the Lunar and Stellar before it, the Hasselblad Solar pictured above will basically be a Sony a7 redesigned using expensive materials and sold at a much higher price.
It’s important to note that, as far as we can tell, this is more than likely a Photoshopped joke picture — nothing has gone up on Hasselblad’s website. We say that because a few others seem to be reporting on it as if it were official. The photo first appeared on Photo Rumors, along with very little in way of details about the alleged luxury shooter.
That doesn’t mean we can’t speculate fairly accurately though. If we take the similar looking Hasselblad Stellar (above) for comparison, we can assume that you would have a choice of certain exotic woods for the grip, and that the specs would be identical to the groundbreaking full-frame mirrorless a7 announced yesterday by Sony.
Chances are you would have different exotic materials to choose from (as is the case with the Stellar) which will help you to customize both the camera and the price tag associated with it. Given how much more expensive the ‘Sonyblads’ so far have been, Photo Rumors pegs the price of this fictional a7 clone at somewhere in the vicinity of $10,000.
And the more you look at the photo, the more obvious it becomes that this is indeed fictional. Heck, even the part that has the Hasselblad name scrawled across it is actually facing downward in the original photo of the Sony a7 that whomever decided to ‘shop, and serial number on the lens matches too. Still, we could definitely see Hasselblad making a luxury a7 IRL eventually.