Sony Unveils the RX10, a High Performance Superzoom for the RX Lineup


Admittedly, the a7 and a7R have sort of stolen the show when it comes to camera announcements today, but those two weren’t the only shooters Sony debuted. The company is also adding another camera to high-end RX Cybershot lineup. Jointing the full-frame RX1 and the popular RX100MII is the RX10: a high-performance superzoom.

Although some quiet murmurings initially suggested that the RX10 would come to market boasting an APS-C sensor — thereby placing it squarely between the RX1 and RX100 in terms of sensor size — that didn’t end up being the case.

This puppy packs the same 20.2-megapixel 1-inch sensor you’ll find in the RX100MII. There are several other differences, however, that justify adding another camera into the mix.


The most obvious, of course, is the fact that this is a superzoom, and a bad a** superzoom at that. On the font you’ll find a fixed 24-200mm (35mm equivalent) ZEISS lens that maintains an f/2.8 aperture throughout the whole zoom range.

And they didn’t skimp on the rest of the hardware either. Inside is the same BIONZ X processor, 3-inch tilting 1,228K-dot LCD, 1.2M-dot EVF and WiFi/NFC capabilities you’ll find on the a7 and a7R. And although you’re stuck with only contrast-detection AF, the camera can shoot continuous for as many frames as your heart desires at a speedy 10fps.

The camera also boasts the same video capabilities found in the a7 and a7R: You can shoot Full HD 1080p video at 60 and 24fps, have control over the audio level, and can pull an uncompressed output through the built-in HDMI.

Check out the dust and moisture resistant, magnesium alloy RX10 below:







As you might imagine, all of the features mentioned above — in particular the 24-200mm f/2.8 glass — doesn’t come cheap. The RX10 is set to start shipping next month for $1,300. You can, of course, already pre-order it at B&H Photo by clicking here.

  • Ronald

    Sexy camera!

  • Chris

    If this had been a 4/3″ or 1.5″ sensor instead, it could have been a real winner. APS-C would have made it an incredible deal. Instead, with the 1″ sensor, it very much limits the value of that f/2.8 superzoom. The NEX mirrorless cameras come cheaper, with larger sensors. The video features are nice, but, the sensor size is equally limiting on that front.

    They are basically saying the super-zoom on the front of the camera is worth $600+, so, it must be razor sharp across the frame from 24-200mm, otherwise its very much overpriced.

  • Ivan

    Very nice although I am not really interested in a camera of this kind, but I am happy to see exposure compensation dial is finding its deserved place on more and more cameras. Being the essential control every camera with automatic exposure modes needs, convenient access to it is a must in my book. Now, just to drop that line from user manuals that wrongly usually reads “to correct exposure metering errors” (ugh!) and we are good to go.

  • Cinekpol

    They should have just named it something like RX 973 (9-73mm lens) and leave RX10 for APS-C camera.
    But I guess Sony is too afraid of competition against NEXes. Ridiculous. And people accuse Nikon for being afraid to compete with it’s own offering.

  • Cinekpol

    “The NEX mirrorless cameras come cheaper, with larger sensors.” – and much larger lenses (SEL18200 is nearly as large as an entire RX10, runs for 900$ and is only f/6.3 at the long end) with rather horrific ergonomics. This one looks like much nicer body to shoot with, and several nice aspects like top LCD and exp.comp. dial are definitely a worthwhile improvements over NEXes.
    And whatever 1″ sensor is limiting video or not is yet to be seen. So far RX100 got very competitive video comparing to NEXes if not better.

    Still though neither NEXes nor RX10 are cameras for me. I’d much rather buy APS-C compact with some decent normal lens (I’d be more than happy with Ricoh GR that got 35mm lens instead of 18mm. Or heck: even 24mm would do).

  • Ian

    I haven’t seen a manual zoom ring on a compact in years. That alone makes it 100% better than all of the crappy compacts with their rocker switches. I might pick one up down the road when they’re under $500.

  • Leonardo Abreu

    Jeez… Sony needs a new designer.

  • xxx

    Really? I like the look. A7 is ugly, I agree. But this one looks well designed.

  • ndndndn

    does it have OSS? or any IS at all? it could have been the best compact video camera ever.

  • wayne.carroll

    An aperture ring?!? Where’s the gaffer’s tape . . . ?

  • derrrrrr?

    Fuji xf-1, x10, x20

  • Spongebob Nopants

    I’ve graduated from superzooms to full frame DSLR on which I have used a 200mm lens on it (actually an 80-200 f/2.8) so I can say from experience that there’s nothing in any way “super” about 200mm. A 2x extender gives me the zoom I was used to with superzooms.
    Still it’s an excellent entry level dslr otpion. Perfect for student photographers and entheusiasts. Maybe even journalists.

  • Eduard

    Little bit disappointed of RX10 release, frankly I was hopping for Canon to come up with this “bridge” camera, I even suggested on a Canon survey. No other camera manufacturer come close to Canon’s image quality in this department. I’ll wait little longer for the price to drop or Canon to wake up from hibernation. I love how Sony is testing new grounds!

  • Jason

    The Zoom is by wire only even if you use the Zoom Ring

  • Jason

    The SEL18200 is equal to 300mm on the Nex cameras.

  • Jason

    Yes, OSS in in there.

  • Jason

    Canon is stuck in the 19th Century.

  • David Guerra

    Forgive me for what possibly is an ignorant question, but… this camera has 4x zoom vs, the RX100’s 3.6X, maximum aperture is 2.8 vs. the RX100’s 1.8, and they have the same sensor… So basically the only reason to carry this camera instead of the much more portable and cheaper RX100 is for more aperture at the zoom’s end (2.8 instead of 4.9)? I mean, all that glass looks great but if I put it this way getting it doesn’t seem very justified when compared with the RX100.

  • Gregory

    4x zoom? 24mm to 200mm is not 4x, it’s 8x.