The ease and accessibility of digital technology combined with the rise of the mostly free Internet have eliminated many of the ways photographers eked out a middle-class living. Even university jobs — once a stable and comfortable perch — have been replaced by cheap and benefits-free adjuncts.
What’s a struggling photographer to do?
The burgeoning model requires a Malcolm X “By Any Means Necessary” attitude. Photographers are encouraged to write, blog, teach workshops, engage in social media, secure sponsorships, develop exterior passions and basically do anything and everything to put food on the table… But as much as this feels new and different, we can trace the Renaissance-man lineage back to the most famous American photographer in history: Ansel Adams.
“Ansel Adams: Master Photographer, Master Marketer” —NY Times Lens Blog
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