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external How Do You Compete with ‘Free’? —Seth's Blog

How do you compete with free? How does a wedding photographer … compete against ubiquitous free alternatives? There’s only one way: Sell something better than free…

You don’t need a better way to talk about what you do, or a better gimmick, or a better social media strategy. In fact, you need to reinvent and rebuild what you make for a new reality, a reality where paying for something is an intentional act of buying something way better than the free alternative.

 
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