How do you compete with free? How does a wedding photographer … compete against ubiquitous free alternatives? There’s only one way: Sell something better than free…
You don’t need a better way to talk about what you do, or a better gimmick, or a better social media strategy. In fact, you need to reinvent and rebuild what you make for a new reality, a reality where paying for something is an intentional act of buying something way better than the free alternative.
How Do You Compete with ‘Free’? —Seth's Blog
Shared on Oct 12, 2013 · ↬ Via