BTS: Making Epic Advertising Composites with Erik Almas

Purists might not take to all of photographer Erik Almas‘ work, and in particular the work featured here, but if you can get over the fact that these are composites that necessarily need some help in the computer to come to life, Almas’ advertising photography will blow your mind.

In the behind the scenes video above, Almas takes you on location (and there are several of them) to shoot and create four very different composite ads.

True, the kind of budget he’s working with is probably astronomical. Not everybody can afford to fly to New York, New Mexico and San Francisco in a just a couple of weeks time, nor do we all have access to lions and bulls and photos from that one Africa trip we took 4 years ago.

Here’s a quick look at what the final four look like (you can see them bigger in the video):


Still, it’s the quality of his work that has earned him this kind of budget freedom. And that quality comes from the ability of phenomenal creatives like Almas to conceive of these scenes in their heads and then bring them to life.

“I truly get to create something,” says Almas. “It’s not a picture you can just go and take, you actually have to see something in your mind, visualize what the outcome is, and then go ahead and capture the pieces you need to sort of create that.”

To see more of Almas’ award-winning work, head over to his website by clicking here. And if you haven’t already, check out his 10 tips to help you grow as a photographer video we featured back in March.

(via Fstoppers)

  • Eugene Chok

    i knew kubrick helped fake the moon landings !

  • ElCaminovsTransAm

    Erik is an amazing talent and very generous with his knowledge.

  • John Snape

    When photography started, stereograms were used to allow people to see places they couldn’t see otherwise. Now that we can, theoretically, travel anywhere in the world, we need a new way to see places we otherwise couldn’t see.
    I think these pictures allow us that opportunity. It’s just another in a long line of photography’s progression and evolution.

  • Walter Parada

    I have never been a huge fan of “purists” since I have never gotten along with them and found them to be overwhelmingly pompous. They also tend to be cryptic and selfish with their photographic knowledge as if they were holding the secret keys to building an atomic bomb, yet continue living in dank, closet-size basement apartments. Successful photographers like Erik Almås’ selflessness blatantly shows his generosity of sharing his knowledge to achieve his inspiring, expansive imagery of his unique work. I went to hear him speak in 2011 in San Francisco to a sold-out house. He is a soft-speaking guy, but left an indelible imprint of his techniques with detailed, respectful answers to the audiences’ questions. Would a “purist” answer questions honestly and patiently? I think not. Erik Almås is an incredibly talented professional with an amazing signature portfolio.

  • oromufinella

    my co-worker’s sister-in-law makes $79 an hour on the laptop.­….­ ­

  • Marc Weisberg

    Absolutely brilliant stuff. His retoucher {him?} and his compositor {him?} are insanely talented! Bravo!

  • tomdavidsonjr

    I share a link to an article about photography in another article, and the censors nuke my entire post. This clown posts SPAM (in the comment above – WITH A LINK!) and it makes it through? WTF, over?

  • julianndimare321

    My Uncle Jacob got a year 2013 Audi TT RS Coupe
    by working part time online. imp source J­a­m­2­0­.­ℂ­o­m