Systrom pointed out that today, Instagram is already used as a marketing platform for fashion people — a free marketing platform, with up and coming designers using it to get their clothes out into the world. “We never set out thinking of Instagram as a platform for commerce, but in some ways Instagram is becoming that for folks in fashion,” Systrom said.
…how Instagram is already being used by brands could be a clue to how Instagram will approach ads, when they come. Systrom’s comments point to a soft-touch approach, where users may be given options to follow advertising, rather than have ads thrust upon them.
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