external Instagram CEO Explains Why the Original Instagram Logo Was Replaced —Quora


The initial icon was a rendering of an actual camera that had nothing to do with Instagram. At that point, you have to realize, we had 80 users and I really just liked the idea of having a retro camera stand for Instagram.

It became really clear very quickly that we needed our own brand, and as part of that we enlisted help from one of our users Cole Rise — who after many iterations has created a really gorgeous icon that we all identify with as Instagram today.

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  • Jjjustinnn

    Another site to register/login to??

  • Sort it out

    Is this news? Who actually cares?

  • dealspaaji

    growing organisation just needed a new symbol…….the earlier was just a starting symbol