external “Your Free Audience Will Kill You” —Facebook

Entrepreneur and author James Altucher recently offered to give money back to anybody that proved they bought his book and read it all the way through in the first 3 months after the release. When asked why he didn’t just give it out for free, he gave a great answer:

I’ve given EXTRA things for free in many cases. But you always want a paying relationship with the customer. Or, as Porter Stansberrry has said to me, “your free audience will kill you.” How do they kill you? They always expect good work for free. They set the bar higher and higher. And they feel comfortable dictating what free things they should get from you. I don’t know why they do this. It must be some biological thing. But it happens.

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  • Ed Rhodes

    “They always expect good work for free. They set the bar higher and higher”

    Yep, I have certain in-laws (extended family, not immediate) that expect me to photograph every family function to their liking, and bark orders at me if I dare to put my camera down for something as silly as eating at Thanksgiving. I like documenting family functions, but its gotten to where if these certain people are going to be at the same function as me, I will just leave my gear at home.