Sony Officially Unveils the A3000 DSLR-Style E-Mount Camera


In addition to a few rumored specs that have been thrown around, we’ve actually seen pictures of the new Sony Alpha 3000 camera taken both in the studio and out in the real world. But tonight the rumored camera became an official announcement when Sony unveiled the DSLR-style E-Mount camera to the world.

As one commenter pointed out last week, the A3000 is a bit like a fat NEX camera. Although it looks like the SLT Alphas of old, you won’t find a pellicle mirror (or any mirror for that matter) in the SLR-form-factor A3000. Instead, you’ll find a 20.1MP APS-C sensor, 100-16,000 ISO, 230.4K-dot LCD and a 768K-dot EVF.

The A3000 will be able to handle all of Sony’s E-Mount lenses, of which there are now three more given Sony’s other announcement of the night.


“The new a3000 represents the ultimate combination of performance and value in an interchangeable lens camera,” says director of the interchangeable lens camera business group at Sony Mike Kahn via press release. “With a familiar, comfortable shooting design, impressive imaging capabilities and an outstanding price, it’s the ideal choice for customers looking to experience the vast benefits of large sensor, interchangeable lens imaging for the very first time.”

Other notable features packed inside the A3000 include the ability to shoot 1080/24p or 1080/60i video, as well as 15 different Picture Effect settings, Auto Object Framing, Auto HDR, Sweep Panorama and more software-based features that will help those users who maybe won’t spend as much time in the standard P, A, S or M modes.


The camera, which was rumored to make landfall at a price of 300 Pounds (or about $470 US) is already available for pre-order, but those interested will be happy to know the A3000 actually arrived a bit cheaper than expected. You can put your order in at B&H for the camera plus an 18-55mm f/3.5-5.6 OSS lens for only $400.

The camera is set to ship in early September.

  • BDWT

    This camera does 1080 60p, not even the C300 does that! Sony’s raising the bar and Canon’s dropping the ball. For 400$ this would be an awesome B Camera for slowmotion.

  • Furunomoe

    Still haven’t answered my question about the E-mount flange focal distance. Is there any picture of it without a lens?

  • AStrukelj

    Canon’s newest top of the line(Digic 6) P&Ss also suport 1080/60p. (S120 and G16) Sure they don’t have interchangeable lenses. I hope Canon incoporates 1080/60p recording in upcoming DSLRs and Ms, which will suposely have Digic 6 processor.

  • matt jones

    It’s a mirrorless camera with the same flange distance as the Nex (18mm), and you use an adaptor to fit the A-mount lenses.

  • opp

    ahahaha what a crap

  • Rob S

    This is a compelling camera that could spell the end of Alpha mount. It also poses a serious threat to M43. Sony seems to have hit a home run with this one.

    Edit – Maybe not. Apparently Sony made some questionable decisions to get the price down to $400. The worst one seems to be the need to press a button to switch from EVF to back screen. Will have to see how this plays out with real users.

  • Chris

    1080/60 is great, but, it’s coming in a compressed format. I’d rather shoot with a hacked GH2 or GH3 than this. Or if I don’t need slowmotion, I’d take a 50D with raw video.

    Its also e-mount, so your lens options are limited (though that Zeiss 16-70 looks nice, but pricy). If I’m adapting lenses to e-mount I might as well stick with the other options out there

  • Mike

    You fat NEX you…

  • Mike

    “The A3000 will be able to handle all of Sony’s E-Mount lenses”
    Thus it’s the same number as NEX. I don’t see any reason to think the distance is larger in this case.

  • BDWT

    I haven’t shot with a GH2 or GH3, from what I’ve seen they look superb, hacked. But you’re bringing mid-level cameras into a discussion about a 400$ consumer camera, they really don’t compare price or quality wise. That’s why I said “this(the Sony A3000) would be an awesome B Camera for slowmotion”.

  • Cinekpol

    Sony already got A-mount cameras that did 1080/60p. Nothing new here.

  • Cinekpol

    Basically: A pimp-up version of HX-series compact that Sony sells. Even body is roughly identical. No idea why they call it “alpha” using the markings known from A-mount alpha. In no way it belongs there. It’s basically cheating on the customers (they buy Alpha thinking it’s a DSLR-series, but… it’s not!)

  • Furunomoe

    You don’t get a DSLR when you buys an Alpha nowadays anyway.

  • Cinekpol

    Perhaps… depends if by your definition SLT is a DSLR with EVF or just a camera that uses DSLR system.
    In either case though – you get a gear that’s much closer in capabilities to the DSLR than any E-mount camera.