Expensive advertising campaigns may help with the education, but that’s not what I recommend. There’s lots Olympus needs to do before hiring Ashton Kutcher. (Bonus: It’s cheaper and more productive.)
Branding: Simplify. Camera models: Reduce. Lens line: Rename. Merchandizing: Organize. Workflow: Evolve.
— Mark Ryan Sallee at Medium
Shared on Aug 15, 2013