Nikon is reconsidering its 1 Series camera line and has cut profit targets after finding it difficult to break into the mirrorless camera market.
“In Europe and the U.S. the ratio of mirrorless to SLRs hasn’t grown at all, unlike in Asia, where it’s quite popular with women because it’s light. We had higher expectations for other regions,” said Yasuyuki Okamoto, president of the imaging company. “But people who like cameras tend to just go for SLRs, even though they’re very heavy.”
The company says it’s mirrorless cameras that are struggling, but other mirrorless cameras seem to be doing much better than the Nikon 1 Series.