external Nikon Not Doing Well in the Mirrorless Camera Game —Reuters

Nikon is reconsidering its 1 Series camera line and has cut profit targets after finding it difficult to break into the mirrorless camera market.

“In Europe and the U.S. the ratio of mirrorless to SLRs hasn’t grown at all, unlike in Asia, where it’s quite popular with women because it’s light. We had higher expectations for other regions,” said Yasuyuki Okamoto, president of the imaging company. “But people who like cameras tend to just go for SLRs, even though they’re very heavy.”

The company says it’s mirrorless cameras that are struggling, but other mirrorless cameras seem to be doing much better than the Nikon 1 Series.

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  • tttulio

    They tried to go against the market and offer a small sensor mirrorless ahen the public expected a semi-pro model.

  • Renato Valenzuela

    nikon had a missed opportunity with the whole mirrorless boom. making a digital SP Rangefinder replica the same way Fuji made their own Leica-lookalike with their existing DX sensor, or better yet, the existing F-mount would have made more sense. instead they go with a sensor that’s even smaller than M43 and create a system from scratch. what did they think was going to happen?

  • Sky

    “But people who like cameras tend to just go for SLRs, even though they’re very heavy.” – Even though? How about: Precisely for that reason? Heavier camera is more stable, also SLRs tend to have by far more ergonomic bodies and enormous choice of lenses comparing to mirrorless (even Pentax got more lenses for K-mount than there exist for m4/3, the most rich mirrorless system on a market).
    Sorry, but low weight and small size isn’t really an objective for most people – unless you do street photo or specific kinds of travel photography you don’t really need it.

    But yes – totally agreed with comments below. Nikon made something people don’t need nor want – small sensor mirrorless. So no wonder they aren’t satisfied with sales. Still though they hardly affect generic market trends.

  • Mack

    Nikon’s failure to honor their warranties means that my first Nikon (now held together with rubber bands) is my last.