PetaPixel

VSCO Launches Film 04 to Help Photogs Emulate the Look of Slide Film

vscoslide

VSCO is expanding its popular line of film emulation presets/profiles yet again. The company has announced Film 04, a new pack of emulators that help photographers recreate the look of various slide film stocks in digital photos. It’s “the most authentic film emulation available,” the company says.

The software is available for Lightroom (4/5) and Adobe Camera Raw in Photoshop (CS6/CC). Once you install the software, adding a look that imitates the high contrast and bold colors of positive film is just a couple of mouse clicks away.

As with the other presets and profiles in the VSCO Film line, Film 04 is specifically tailor-made for individual cameras, which creates higher quality results when compared with other “camera agnostic” preset packs. The list of supported camera brands has also grown: Film 04 has profiles for Canon, Nikon, Sony, Fuji, Olympus, and Leica cameras.

The films you can emulate with Film 04

The films you can emulate with Film 04

Here are some sample photographs showing digital photos look like when Film 04 is applied:

Kodak E100G. Photograph by Jonathan Percy

Kodak E100G. Photograph by Jonathan Percy

Kodak E200 Balance Warm. Photograph by Joel Flory

Kodak E200 Balance Warm. Photograph by Joel Flory

Agfa Scala 200 +. Photograph by Alex Rapada

Agfa Scala 200 +. Photograph by Alex Rapada

Kodak E100G HC. Photograph by Jared Chambers

Kodak E100G HC. Photograph by Jared Chambers

Fuji Provia 400X HC ++. Photograph by Cale Glendening

Fuji Provia 400X HC ++. Photograph by Cale Glendening

Fuji Provia 400X HC +. Photograph by Amanda Jasnowski

Fuji Provia 400X HC +. Photograph by Amanda Jasnowski

Film 04 is available over in the VSCO store for $119.


 
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  • http://www.flickr.com/photos/riobranden/ Branden Frederick

    Or I could just shoot slide film, and spend less time in front of my computer.

  • e

    $114!?
    real

  • Rudy Bega

    Uh huh, sure you will.

  • Brian

    Completely agree. VSCO Cam is cool and all, I own it, but I still prefer to just shoot on actual film.

  • http://www.urboiphotography.com/ Lindsey Epps-Tucker

    Nice addition to their list of awesome filters. I JUST got excited! Really EXCITED! (madly digging for thy credit card for immediate purchase)!

  • http://www.purseblog.com/ Vlad Dusil

    Listed at $89.25 – actually $59.50 when I just checked out. Perhaps I got a discount for owning the vI and vII packs.

  • http://www.purseblog.com/ Vlad Dusil

    I just purchased the LR4/5 pack and got it for $59.50 – having purchased previous filters, maybe there was a discount applied?

    NICE!

  • http://www.shawnhoke.com/ Shawn Hoke

    The samples look really nice, but I’m with Branden and Brian. I’ll just shoot slide film while I still can. I love holding a LF transparency up to the light or over a light table. VSCO can’t replicate that yet. That said, I think VSCO is doing a good job for those who like the look of film, but don’t have the patience or skill to shoot it.

  • thunander

    VSCO is great.

  • Ayden Gotzmer

    “while I still can” – and frankly, I don’t think that will be much longer.

  • http://www.shawnhoke.com/ Shawn Hoke

    Yeah, I’m not sure we will have slide film for more than a few more years, but I would rather shoot it while I can and enjoy it rather than quit now. I’ve got a nice stash of 120, 4×5, and some 8×10 in my freezer and am lucky enough to live in an area with plentiful labs that process E6. I’ll go down swinging. ;)

    Then I’ll download the even better by that time VSCO emulations and move on…

  • Thomas J. Webb

    Most of those are stuff that’s still available. Let me know when they successfully emulate Kodachrome.

  • http://visualsupply.co/ VSCO

    With Provia 400X discontinued just recently, now all but four of these films are discontinued. However, we’re still able to process them and do our test procedure to recreate these films here because they all use the standard E-6 development process, which is still widely available.

    However, Kodachrome’s complex K-14 process ended completely in 2010 with Dwayne’s Photo in Kansas, so even though we could physically get rolls of Kodachrome, unfortunately, we have no way of processing these films and no way of creating emulations with the integrity and authenticity we strive for. No one is more sad about this than us! However, the Kodak Ektachrome films here are absolutely wonderful and we’re really excited about all of the Fuji films we have as well.

    Be sure to watch this great walkthrough video on VSCO Film 04 here: http://vsco.co/blog/vsco-film-04-walkthrough-video.

    Feel free to contact us at [email protected] if you have any additional questions.

  • macramillion

    Or just learn to use Photoshop

  • http://www.aluzinando.com Fernando Callo

    There is a place called The Pirate Bay

  • http://www.aluzinando.com Fernando Callo

    That’s exactly what I said

  • http://www.aluzinando.com Fernando Callo

    Why do you need the real film or chemicals? Just buy some old slides of Kodachrome or google the images that were taken with this film and then “emulate” it. The presets that you offer are not big deal, they are just modifications of Hue, Saturation, Curves, Split toning, etc. So come on!

  • http://www.purseblog.com/ Vlad Dusil

    Quit being a cheap s*** and pay for the software.

  • http://www.aluzinando.com Fernando Callo

    Pfff!! it’s like paying for Photoshop, Lightroom, Illustrator, etc…

  • Jack

    Photographers: constantly whinging about IP theft while pirating Photoshop and plugins.

  • Jack

    While it’s a nice thought, I spend far more time scanning, curves-ing and spotting negs than it takes to click a preset button.

    No one shoots film because it’s easier or more convenient :)

  • http://visualsupply.co/ VSCO

    Because the preset portion is only a minor part of it. The majority of VSCO Film lies in the Custom Camera RAW Profiles utilized so that what is applied to a Canon 5dm3 is different than a Nikon D4, etc. And p.s. stealing isn’t nice.

  • Stewart

    I discovered VSCO Film a while back [own 01, 02 & 03] and love it. Purchased [as opposed to stole] 04 yesterday and look forward to processing some images this evening. Highly recommended!

    And yes, a loyalty discount applies if you already own a pack. $119 is steep and I probably wouldn’t go it. $89.25? I’d have to think about it. But for around $60 I have no problem. Keep on being loyal and I’ll keep on buying! ;-)

    Of course you could do this in ACR yourself but why bother when it’s all done for you.

  • Faintandfuzzy

    I do. Shoot it, drop off at lab, download scans with perfect color. So yes, way less time in front of the computer screwing with filters, etc. Film cut down my average wedding processing from about 20 hrs to about 2. And doing about 35 weddings a year, I know what I’m talking about. And the film costs nothing if you run Your business right.

  • B.Curl

    Where’s the overload of Magenta that was typical of the Kodak E200? Not that it looks bad, it just doesn’t look a thing like E200

  • http://visualsupply.co/ VSCO

    It is in the accompanying toolkit specific for Film Pack 04. You can hear it explained in this walkthrough video http://vsco.co/blog/vsco-film-04-walkthrough-video

    If you have any other questions don’t hesitate to reach out to us at http://support.vsco.co

  • JWest

    If you already owned previous filters, I’m pretty sure there was a discount. I bought it for $89.95. This is my first pack.

    Worth it to me… The only preset package I thought worthy of purchasing

  • http://www.behance.net/BJMRamage BJMRamage

    i guess no Aperture support…maybe Aperture is not a “professional” application.

  • http://visualsupply.co/ VSCO

    Honestly, we have no idea what the future holds for Aperture. Trust us when we say that this is not the nail in the coffin for us developing for Aperture. We hope to continue to develop for Aperture at some point in the future but unlike Adobe, Apple does not allow us access to early releases, so we are completely in the dark development-wise. As a small company it is very hard to devote resources to developing for a platform that could change tomorrow without notice and represents less than 5% of our user base.

    We know Aperture is a dearly loved product by many photographers. We believe it’s a great tool for image editing that delivers fantastic results. As a small company, however, we have chosen to focus our attention on creating VSCO Film™ for Adobe Lightroom and Adobe Camera Raw for the reasons stated above, as those platforms represent an overwhelming majority of our user base. We are still open to developing for Aperture and will continue to evaluate our options in the future.

    If you have any other questions on this please don’t hesitate to reach out to us at http://support.vsco.co

  • http://www.behance.net/BJMRamage BJMRamage

    Thanks…upon researching this more I see there (at least) was some VSCO stuff for Aperture at one point. but it wasn’t a preset (as far as I could tell). My brother passed this along (he loves to still shoot in film and is taking lots of film on vacation next few weeks).

    I really have to find a decent B&W preset for Aperture. or at least some idea of the curves to use as a base. I like to use third-party presets and then look over and see what they actually do and then tweak it a bit to understand what is happening.

    Thanks for the reply!