PetaPixel

Sigur Ros Collects Crowdsourced Photos and Clips for New Music Video

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Icelandic post-rock band Sigur Ros has turned to Instagram to create its latest music video, encouraging fans to upload clips that can be melded into an evolving visual interpretation of the song “Stormur.”

Fans simply need to tag a photo or video clip (preferred) with “#stormur,” and it ends up (with the creator credited) in the continually updated media pool that feeds the online video page for the song.

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The band notes that the song’s title is Icelandic for “strong gale,” so it might be nice to take that into account, but apparently strict thematic adherence is not required. Recent renditions of the project show everything from abstract lines of color to dashboard views. Cat videos are even acceptable, and feel free to go wild with filters.

Active since 1994, Sigur Ros is known for ethereal rock/art confections dominated by the haunting falsetto vocals of Jonsi Birgisson, who often sings in a self-made language whose words lack specific meanings.

(via Pitchfork)