PetaPixel

Sigma Teaser Website Gets the Internet Buzzing with Speculation

sigmarumor1

It’s not uncommon for photography companies to launch strange teaser campaigns that get folks wondering what the company has up its sleeve. In the past, we’ve seen everything from bags of walnuts to mysteriously worded ads. The latest from Sigma falls into the second category, and has the entire photographic community buzzing with speculation and excitement.

The teaser was launched by Sigma Poland as its own website named “Sigma Foto Revolution.” In addition to the countdown pictured above — which states that we have about 2 days and 20 hours left to wait (depending on your time zone) — the tagline reads “Obal system razem z Sigma — nadchodzi wyzwolenie.”

In case you don’t speak Polish, that translates into “Overthrow the system with Sigma — liberation is coming.”

Previously, we reported on some folks in China who would add a Leica M-Mount to your DP1, 2 or 3 for approximately $300. But no mirrorless ILC options have come out of Sigma itself.

Previously, we reported on some folks in China who would add a Leica M-Mount to your DP1, 2 or 3 for approximately $300. But no mirrorless ILC options have come out of Sigma itself.

Everybody has their own ideas about what this could mean, but the bolding of the words “system” and “liberation” has led 43Rumors to point out a couple of possibilities. Either Sigma has a new system camera with a new mount in the works, or (more likely) the company is planning to announce some sort of universal adapter that would allow you to use any Sigma lens on any mirrorless system.

The latter seems most likely simply because Sigma has stated very clearly in the past the it has no intention of making a mirrorless ILC of its own … ever. We’ll find out if Sigma decided to renege on that commitment in just under 3 days, but whatever the announcement is, it seems we’ll have an exciting new product on our hands before long.

(via PhotographyBLOG)


 
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  • http://www.grumpyrocker.co.uk/ Harry Neary

    A universal adapter certainly makes a lot of sense. Sigma could save a lot of money making each lens the same, with users only needing one – hopefully inexpensive – adapter to then make use of them. It reduces the need for the lens manufacturer to guess which will be the most popular format and also should result in more new lenses as there’s less risk launching new product.

  • geodesigner

    Tamron Adaptall redux.

  • Elvis Vegas

    Amazing if they would come out with a mirrorless camera also. (one thing from the post, that chinese company that converts DPs to Leica also can use different mounts with it, like the Canon EF mount, why couldnt Canon just have a Point n shoot with interchangeable EFM lenses ?… http://translate.googleusercontent.com/translate_c?spm=a1z10.1.w4004-2014437005.9.oRZz08&act=url&depth=1&hl=en&ie=UTF8&prev=_t&rurl=translate.google.com&sl=auto&tl=en&u=http://item.taobao.com/item.htm%3Fid%3D17888847997&usg=ALkJrhju7IY6eBcJ0aiqJRkAu895GYBBBQ )

  • Pawel

    This “liberation” is possibility to change the lens mount. It can’t be done yourself, lens must be sent to Japan. The cost is about 100 USD for mirrorless sytems (NEX and micro 4/3), 200 USD for standard lenses and 300 USD for supertelephoto lenses. The change is only for new lens line: Art, Contemporary and Sports.