The paradigm shift in photography is that everyday realism is more important than technical quality. It’s the honesty with which people take pictures of each other using a phone that makes it so compelling; the way people photograph themselves (“selfies”), their work, their food, their pets, their holidays, their lives. It is this authentic reality that we can all relate to — and this is what the advertisers are only now beginning to understand. A great image is a great image despite being shot on an iPhone, not because of it. If a picture is crap, it’s still crap even if it was shot on a high-end digital camera.
— James Bareham at The Verge
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