external “It’s No Accident Facebook Made Instagram’s New Videos Exactly as Long as a Television Commercial”

— Christopher Mims at Quartz

An Instagram with 15-second videos is right in the sweet spot for Facebook: It’s mobile, it’s video, and at that length, it means that advertisers can drop in their short television spots without even modifying them. This is an important but overlooked feature of online video ads, when compared to other kinds like banner and search: the ability to re-use the same creative on which advertisers have already spent so much money. That’s an extremely appealing advantage to ad buyers.

Visit this link → · Shared on Jun 21, 2013