Portraits of People Encountered Through an Online Classifieds Website


There’s often a degree of anonymity in online classifieds, as you often don’t learn what a person looks like until you respond to their ad and meet them in person. Perth, Australia-based photographer Phil Hill has been working on a portrait project featuring the people who post listings to Gumtree, a free online classifieds website that competes with Craigslist.

The portrait subject above had originally posted an ad that said: “Rock hobbyist looking to expand small rock collection, willing to pay for good specimins.”

Hill tell us that he approaches the people by finding unique listings on the Gumtree website and then asking the poster if he or she would be interested in posing for a simple portrait.

The resulting series of photographs, titled Gumtree, shows these simple portraits alongside the original advert text.

Here are the images in the series so far:











You can follow along with the project in this online gallery (here’s a gallery featuring just the portraits). You can also check out more of Hill’s work over on his photography website.

Image credits: Photographs by Phil Hill and used with permission

  • Neoracer Xox

    Can I have the rollergirls # pls? WOW

  • Trythe1

    Hmmmm I’m slightly aroused by this :)

  • Chris Newhall

    Good concept, boring portraits. I would try to work locations or objects that have to do with the ad into the shot.

  • SgtBoognish

    I like this a lot! The ad captions certainly add an extra degree of interest to the portraits.

  • Elias Allanby

    My friend did this exact same series last year from Gumtree but used Enviromental Portraits to show the subjects.

  • eraserhead12

    third guy from the bottom sounds like he just finished Philosophy 101 at his local community college at the age of 40.

  • Ivana

    No one cares. We’re reading about this guy and all you can do is spout negativity.

  • Chris Newhall

    You’re a moron. Just because you don’t care doesn’t mean I don’t care, you’re just being selfish. I was not being negative either (I am now though).

    What I did there is called creative criticism and anyone who isn’t extremely insecure with themselves and their art should embrace it, whether or not they agree with it.