As rumors predicted earlier this month, Canon has launched the first of a series of Image Square showrooms in Calgary, Alberta, Canada. These “Experience Centers” are brick-and-mortar locations where customers can try out the latest and greatest Canon products in a friendly and helpful environment.
The large 6,600-square-foot space is specifically geared for trying before buying — it doesn’t actually offer products for purchase. Instead, the staff members will suggest authorized local retailers and ways of buying direct from Canon (just not in the showroom itself).
Just like Apple is doing with its now-iconic retail outlets, Canon’s Image Square showrooms will contain a group of staff on hand that answer visitors’ questions and various “exhibits” scattered across the room (including DSLR cameras and all kinds of lenses).
There will also be a large touchscreen media wall where visitors can interact with the images they create, a photography studio outfitted with Canon gear and software, and a classroom-style learning space (for seminars, demos, classes, and presentations).
One of the more interesting features is a photo gallery area that’s curated by one of the up-and-coming photo sharing services: 500px. The young Canadian startup will be using the gallery to feature the works of Alberta-based photographers who shoot with Canon gear.
If you’d like a Canon Experience Center in your own neighborhood, just sit tight: this Calgary space is simply the first of many that Canon is planning to launch around the world.