Toshiba Unveils New CF Cards, Hopes to Capture Third of the Market by 2015


A week ago we shared some reports that Toshiba was developing a re-focusable smartphone camera, but it looks like its sights are set on bigger fish than just Lytro’s market. While the photo world was focusing on the tiny re-focusing camera, Toshiba officially announced a new line of high performance CF cards that should blow the competition away and, the company hopes, secure one third of the CF market by 2015.

The new cards — dubbed the Exceria Pro series — are set to launch in Spring of this year and bring with them read and write speeds very near the theoretical 167MB/second max provided by the CF’s UDMA 7 interface.

Aimed at high-end DSLR users, the Exceria Pro series of cards will include 16, 32 and 64GB options with peak read and write speeds of 160 and 150MB/s, respectively — providing “the world’s highest level read and write speeds.” The only exception to those numbers is the 16GB card, which will have to settle for a write speed of only 95MB/s. In addition, the cards will also boast very impressive HD video capabilities, capturing 20MB/s full HD without any dropped frames.


There’s no question that these cards, when they do ship, will be the belles of the CF ball, quite possibly snagging that third of the CF market Toshiba is aiming for by 2015. The question that remains is who all will still be in attendance at said ball in two years time?

2015 is two years away, which translates to about one or two camera generations. Will CF cards sill be the standard among high-end DSLR users? Or will the dark horse (or maybe pony? They are quite small) XQD cards have swiped the market by then? Just a few questions to ponder. Until then, we’ll be content that Toshiba is raising the bar on CF cards while conveniently still leaving out pricing info for the faint of wallet.

(via Imaging Resource)

  • Samcornwell

    The first hard drive I owned was 20Mb and the size of a mountain gorilla’s fist. It’s incredible to see this 64,000Mb drive the size of a 2 pence piece in comparison. You know you’re getting old when you start saying things like that.

  • Jesse

    you know you can get cards twice as large in capacity and less than half the physical size with SD.
    I’m not even old and that blows my mind.

  • Chris Helton

    Guess I’ll one up you Jesse and the Micro SD cards for phones and some cameras. Just incredible that much memory and smaller than a penny!!

  • Eziz

    My first computer back in 1997 had a 1gb hard drive :)

  • whoopn

    Were they doing 20MB/s video or 20Mb/s video. 20MB/s is like 4 or 5k video…

    Redcode 28 = 1.88 GB/min*
    Redcode 36 = 1.57 GB/min*

  • Pete

    I’d be shocked if hardware companies are even still using CF by 2015. With all of the hardware now going dual slot it really seems they are trying to phase CF out in the near future.

  • Johan

    Yes, CF will still be the professional standard in 2015. Not because the latest professional cameras still use CF (they may use XQD, but there’s also CFast on the horizon), but because the installed base of professional cameras still does use CF. Do you really think that all those EOS-1D X and the like will just vanish in two years?