Systrom: Instagram to Stay Independent of Facebook, Twitter Embedding to End

Earlier today, Instagram founder and CEO Kevin Systrom took to the stage at the Le Web conference in Paris to talk about where his service is headed. He revealed that Instagram is planning to stay independent of Facebook for the foreseeable future and that the service is slowly cutting ties with its rival, Twitter.

A big sign of Instagram’s aspirations as an independent photo sharing service came early last month, when it launched its new web profiles that finally brought the bulk of the service’s viewing experience to Internet browsers.

Systrom says he hopes that the service can remain a separate entity like certain other previously-acquired websites out there:

The current plan is for Instagram to exist outside of Facebook for long time to come […] We want to find an independent path for Instagram as a product […] YouTube continued to remain a separate product at Google.

The CEO also revealed that Instagram has been growing like a weed since the Facebook acquisition, ballooning from 25 million users from when the deal was announced in April to over 100 million users by the time it closed in September.

Now that it’s a juggernaut social network in its own right, the photo sharing service is beginning to cut ties with a social network that helped it grow early on: Twitter.

The ability to embed Instagram photos in Tweets will soon be discontinued

Instagram will be disabling the ability for Twitter users to share their Instagram photos directly on Twitter’s website in order to encourage more people to click through directly to Instagram’s new web profile pages.

After Instagram’s integration with Twitter cards was disabled, Twitter released a message pointing the finger at its rival:

Users are experiencing issues with viewing Instagram photos on Twitter. Issues include cropped images. This is due to Instagram disabling its Twitter cards integration, and as a result, photos are being displayed using a pre-cards experience. So, when users click on Tweets with an Instagram link, photos appear cropped.

Systrom confirmed the move at Le Web today, and stated that the embedding of Instagram pictures on Twitter will soon be completely disabled. However, embedding will continue to work smoothly on services such as Tumblr and Foursquare.

If you feel like Twitter is the victim in all of this, don’t feel too sorry for it. The service brought much of this pain on itself by making moves to become a direct competitor to Instagram. Last month we reported that Twitter is working on Instagram-style retro filters for its mobile apps — a feature that will make it much harder to tell the two services apart.

(via TechCrunch and NYTimes)

Image credit: Kevin Systrom, Co-Founder & CEO, Instagram by LeWEB12

  • Kay O. Sweaver

    Bubble bubble bubble.

  • briphoto

    they should really ask users if they enjoy the embedding into Twitter.. personally I like to share my photos on twitter as well. Not everyone is on instagram, and not everyone will click through.

  • Reuben

    Meanwhile in Africa – millions starve.

  • Graham Case

    Agreed! The only victims in all this are the users, who are getting less and less utility from their applications. The next step will be for another photo sharing app to come along and integrate with Facebook and Twitter the way instagram used to.

    People want to be able to do what they want, when they want and how they want.

  • Amon

    So a company that became successful due to its photo *sharing* abilities decides to limit its ability to share… ok.


  • Carin Basson

    Agreed. The only reason I use Instagram is because I can easily post on multiple sites (Twitter and Facebook, in my case). Guess I’ll just find a different app to do that.

  • YFESue

    I am not sure I like the idea that we cannot link straight to Twitter anymore. … This seriously reduces the flexibility of Instagram… I am sure something else then will come along to replace it which will link.