Check out this brilliant marketing idea: to promote its professional sling-style camera backpacks, Kata designed a carnival/arcade-style game called Shootout. It’s live contest that has been held in various store locations and trade shows around the world. Basically, participants engage a virtual cowboy photographer in a duel. Once the timer starts, one must swing their camera bag around, “unholster it”, and snap a photo of the screen. If the time captured in your photo is less than the time achieved by Mr. Cowboy Photog (and faster than other participants), you win a pretty pricey camera bag.
Here’s a video showing a recent winner of a game held over in Thailand, who won a camera bag worth about $360:
Here’s a behind-the-scenes video showing the game being set up and enjoyed by passers-by:
Want to see if you’ve got what it takes to have the fastest
gun camera in the West? Kata has also set up an online version of the game in case you’d like to duel the cowboy with whatever camera bag you use.