PetaPixel to Launch iPhone Add-On That Boosts Resolution to 14MP

Want larger photos from your iPhone? Black Eyed Peas frontman has a solution for you. The entrepreneurial musician will reportedly be launching a new iPhone attachment next week that will “turn your smartphone into a genius-phone” and boost the phone’s camera resolution from 8 megapixels to 14 megapixels. Like the man who developed it, the device will have a quirky name: tells The Telegraph that it will be a dock that contains its own digital imaging guts:

We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.

I was just hanging out [after a photo shoot in 2008], and one of the models took an iPhone picture, which circulated the planet before the shoot was even over. I took one of the photographer’s lenses and held it up on my [phone] and said “imagine this one day”. Then I said: “I’m going to do this”.

The new brand has a pretty sweet domain name: There will apparently be an online photo sharing component to the project as well: each user will have a custom online profile on the website, with URLs such as

Pricing will be announced when the product is officially unveiled sometime next week in London. In case you’re wondering what the device looks like, there are photos floating around of holding up the attachment and carrying it around in a leather case.

(via The Telegraph via Engadget)

Image credit: Photo illustration based on Will-i-am by Music News Australia

  •!/thelonelylights Adam Cross

    “imagine this one day” – pretty sure DSLR lens attachments for iphones already exist… but a stand-alone sensor is new…. interesting

  • Alex

    Makes me wonder if it is going to be some sort of camera that uses the iphone for the brains. Kind of like those new android cameras. Data from the camera dock is sent to the iphone for processing?

  • tyrohne

    sooooooo….. the iphone… it’s a viewfinder and wifi enabled storage device for what will probably be a subpar camera… i don’t get it. What market is this addressing the S110 isn’t already addressing?

  • Ítalo Brito

    So it has its own sensor, flash, and I imagine its own lens since otherwise you’d have to open up your iPhone to attach it.

    So basically, it’s a digital camera you attach to your smartphone that already contains a digital camera inside.


  • gautch

    The DSLR lens attachements do exist, but they have horrible results. Try and get a real sample from Photojojo version.

    Like Alex said, my money is on a device that uses the camera dock/iphone processor but circumvents the lens.

  • OmniMode

    The iPhone takes (and sends) good enough photos. If I have to carry around extra stuff to do more than that, it won’t be an add-on compromise, but a proper high end p&s or DSLR. (but that’s just me)

  • Jaryd Waterhouse

    If the IQ is comparable to something like the s110 I’d deffinetly be interested, provided the price is somewhat reasonable. I’d much rather carry a slightly large phone then my phone and an s110. Although this is gonna get really expensive if I have to upgrade to an Iphone 5

  •!/thelonelylights Adam Cross

    I think this device is just going to be a stop gap – you’ll be wanting to wait until a proper phone/camera hybrid comes out – more camera but something that happens to make and receive calls etc. Not something you have to buy to add on to your phone – personally I’m waiting for sub-dermal augmentations that will enable my body to make and receive calls just by saying “Call Andrew” – and i’ll be able to hear through my augmented ear and speak via my augmented mouth – all the while taking hyper-real photographic images with my eye augmentations. (quite a while away, but I don’t mind the wait! :P ) who needs external devices! pff! here’s to the future!

  • OSAM

    Is nobody else more interested in what the guy seated behind Will.I.Am is holding?

    (Also: Will.I.Am tried to launch a “new Delorean” a while back. It failed hard. I somehow have the same feeling this will too)

  • Mansgame

    lol so Will is now a software developer, electronics engineer, and optics expert. This is in addition to him being an astronaut. Dust or not, I think I’ll stick with Nikon.

  • rtfe


  • Flytrap21

    … and I’m guessing that you also believe that all those Hollywood celebrities with their own fashion lines have suddenly become seamstresses, toiling over design tables and sewing machines to bring out their next fashion week wonder; or perhaps they have suddenly become chemical engineers, mixing and matching different aromatic chemicals to come up with just the right range of perfume scents.

    If this is what you believe… than I have an invisibility cloak to sell you /S

  • somedude

    It will also autotune ALL of your shots. And come with a song where Phone rhymes with Pho-o-o-ne.

  • stanimir stoyanov

    I hope that’s an OJ Invisiblity Cloak ™

  • Kamo Photos

    I really doubt there are that many people who print their iPhone photos, let alone print at sizes greater than what 8mp resolution would allow. This sounds like it’s going to be aimed at people who think more megapixels = better quality.

  • Speaksmart UK

    This a great news for Me and the other people who expect more and more from these new launches… taking professional photos from an iPhone, sounds cool- SpeakSmart UK

  • Dale Van Iersel

    is that a motor drive? i hope so

  • studio 17b

    Vacuous non-celebrity launches consumerist toy. Perfect.

  • Antonio Carrasco

    First he ruined music, now he’s trying to ruin photography

  • wnichols75

    I think what we will see one day is an open source type DSLR / Medium format body system with a dock. It would encompass a body, a sensor, lenses (EF, EF-S, DX, FX, etc) you would buy a sensor body that would have dock attachments or more likely bluetooth to keep away from 100 different docks, it would like likely have a physical shutter release button, but also take input from a tethered controller (iPhone, Android, iPad, etc) that would act as the brains and be able to control aperture, Exposure, all the brains of the camera controlled by the tethered device. Hardware would be open source and open and allow for companies to write applications for it.

  • james

    yo dawg…

  • Ardaly Joshua

    The idea is interesting, but the price are not. I have been carying my fuji xpro-1 with eye-fi and directly transfer to my iphone. and very happy with it.