Rumor: Canon to Give APS-C Some TLC in 2013, Add New Lenses, and Cut DSLRs

Many of Canon’s announcements as of late have been for its full frame DSLRs, but the company hasn’t forgotten about all its APS-C customers. It will reportedly be refocusing on its EF-S crop sensor gear at the beginning of next year, with announcements of new lenses and a DSLR.

Craig Blair of Canon Rumors writes that in addition to an APS-C DSLR geared toward professionals — likely the Canon EOS 7D Mark II — there will be new EF-S lenses launched during the first half of 2013.

Possible candidates include a new zoom fisheye, an image-stabilized macro, a replacement for the 10-22mm that’s even wider-angled than its predecessor, a replacement for the 18-200mm f/3.5-5.6 IS, and a replacement for the 17-55mm f/2.8 IS.

The EF-S DSLR lineup may also see some shrinkage. There are currently 4 DSLRs in that group: the 1100D/RebelT3/KissX50, the 650D/RebelT4i/KissX6i, and the 60D/60Da, and the 7D. Blair writes that both the 1100D and 60D will quietly be phased out next year without any new DSLRs to replace them.

If this comes to pass, then Canon will be left with a single consumer-oriented crop sensor DSLR and a second one geared toward professionals.

Image credits: Canon EF-S 17-55mm f/2.8 IS USM by section215, Product Photography – Canon 10-22 EF-S Lens by

  • osh_sektabrand

    7D Mark II – waiting for more rumors!

  • Kay O. Sweaver

    Give the 7D an articulating LCD and I’ll buy it.

  • Antonio Carrasco

    Can we just kill off DX and EF-S already. Bring full frame down to $1200 or even $1500 and do away with crop sensors or let them live on in mirrorless. It’s a half-assed solution for DSLRs

  • Sam Catchesides

    Thanks for using my picture. :-)

  • Michael Zhang

    Thanks for sharing :)

  • theNibbler

    yeh well then make a 500mm lens much cheaper also.

  • theNibbler

    excuse me but what does TLC mean… im not native english.

    thx 2u my bff´s

  • lidocaineus

    When the market dries up for all these things, then yes, they will go away. But until then it’s nice to see that Canon isn’t always just catering to those with L lenses and FF bodies. I’m thrilled with mine, but I’d be deluding myself if I thought everyone who wanted a dSLR could afford or even justify those things. I also doubt Nikon and Canon are artificially inflating prices for FF – yes, there’s a premium, but none of these items are selling in scales that could just bring a 5dmkIII down to $750.

  • JosephRT

    tender loving care

  • Tom Gallagher

    The 7D is supposed to be classed as a professional camera so won’t have an articulating screen same as the 5D, too easily damaged i think and bad weather sealing or some reason i think

  • Sam catchesides

    No problem, was a bit amazed to see it on here (regular reader). :)

  • Joe Shaffer

    Sony figured it out how to weather seal a fully articulating screen.

  • Chester

    I’m so excited! Put wireless, GPS, and more (appropriately placed) AF points in the 7D2 and some of the 5D3 button layout… This is a long shot… But, how about 600EX-RT style radio control!

  • BILL M.


  • kendon

    long time since i read such a moronic statement.

  • Martin Blanch

    I want a 35 mm EF-S!!!!

  • VolumeSavings

    What the crop DSLR from Canon looked like once the Txx came out was they kept the version which was upgraded around to compete with the newer more expensive one until finally the T4i surpassed the 60D for the most part. If a buyer can’t easily distinguish what they’re getting w/o a degree in optics than the inventory starts to build while it opens the door to the competition. Throw in the 8MP cell phones and u have a declining share of the market facing u. So what Canon does is raise the price astronomically on the previous FF and create a substandard entry level bait camera to hook the crowd of eagerly awaiting flush with cash forum members who have nothing better to do than debate the Leica and Zeiss with the L lens and list their gear to impress you. At this rate the entire market for high quality cameras is going to winnow down to people whose professional make a living job depends on it and the rest of us will carry a subatomic particle around in our pocket which will do what a full frame can do today. There will always be a buyer for an overpriced camera with overpriced lenses to pay for the advertising. But their numbers will inevitably dwindle in favor of convenience + quality + operational creativity.