PetaPixel

Cameras and Film in White, With All Visual Branding Removed

New York City-based photographer and brand strategist Andrew Miller has finished his project Brand Spirit (which we featured earlier this year), a photo-a-day effort to capture a well-known product in a way that’s completely devoid of visual branding. For 100 days, Miller painted an object completely white and then photographed it on a white backdrop. Of the 100 objects he chose, three of them are related to photography: a Polaroid camera (#65), a Canon FTb (#86), and a roll of Kodak film (#39).

Here’s Miller’s artist statement attached to the project:

I am obsessed with understanding what it means to live in a branded world, where we associate our identities with the brands and products we buy. These images are part of Brand Spirit, a series of photographs I shot every day for 100 days. By reducing the objects to a single color and consistent scale, I found unexpected relationships between them. I never imagined a box of cigarettes would have such similarity to a box of crayons. Each image was chosen to represent a particular concept, from commentaries on consumer culture to celebrations of our most loved brands. My personal favorites honor technologies that have since been replaced.

After capping off the project with #100: Scrabble, Miller is now offering two of the pieces as limited-edition prints. One of them is the Polaroid camera:

The framed prints are available in various sizes in various limited quantities, and can be purchased over on 20×200 for $60 to $1200.