Sign of the Times: Fujifilm to Stop Making Film for the Cinema Industry

Less than a month after Kodak announced the sale of its photographic film business, Fujifilm has some downer news of its own: the end of its motion picture film business.

In the press release it issued announcing the news, the company cites the shift of the cinema industry toward digital as the reason for its decision:

Fujifilm has mainly provided negative films for shooting and positive films for projection in its motion picture film business operations. However, in order to adapt to the recent rapid transition of digitalization in the shooting, producing, projecting and archiving processes of motion pictures Fujifilm has decided to shift its business operations to provide products and services designed for digital workflow of motion picture production and projection.

Fujifilm plans to shutter the operations by March 2013. It did, however, reaffirm its commitment to producing “professional and amateur photographic still film”, so analog photographers need not panic.

Still, the news is a sad sign of the times, as photographic film companies have historically relied pretty heavily on their cinema film divisions. In 2008, Kodak’s motion picture film business accounted for 92% of its film business.

Fujifilm’s future does seem a bit brighter than Kodak’s did over the past decade. It has transitioned much more smoothly into digital camera technologies, and is one of the lone juggernauts of the photographic film industry now that Kodak has tapped out.

(via Engadget)

Image credit: Hyatt Cinema by jonathanpercy

  • Samcornwell

    Oh my goodness. This just sent me into a super panic! When I read your tweet about this story I thought it said ‘camera’ and not cinema.

  • sierrarobba

    Who cares?Fuji made shity green cast films only.Name it anything still a built in green filter every fuji film.

  • Bart Kuik

    It’s a cine of the end times! The Red One was clearly the first incarnation of Satan!

  • Bob

    That should be “March 2013″.

  • Michael Tedesco

    It is worth noting that Kodak has NOT bowed out of the entertainment film business, just consumer film. In the short term this should be a boost for Kodak.

  • Sam Agnew

    Not only that but Kodak have now clarified that they are only wishing to sell the still film retail business. They will continue to manufacture it themselves. Yes, this is confusing. This aught to be good for Kodak since they have just renewed contracts with the motion picture studios and should now, presumably, be getting a bit more business than if Fuji were still in the game.

  • Hangar 217

    Just a question: could 120 film be the future of film?