PetaPixel

The Emperor’s New Gadget: Behold the Effect of Fanboyism on Consumers

Marketing and customer loyalty are two powerful things. They can make minor improvements in gadgets seem great, and major advancements to-die-for. In the world of photography, many camera owners feel strong allegiances to the brand they use, fiercely defending it as their own, and even going on the offensive to belittle other photographers who shoot under a different banner. This kind of customer loyalty does strange things to how the “fanboys” perceive the quality of their camera gear.

The major camera manufacturers still have a long way to go before they can match the marketing prowess of Apple, a company that has seemingly turned the entire world into iFanboys. To see the effect of Apple’s “reality distortion field” on the general public, late-night talk show host Jimmy Kimmel sent out camera crews onto the streets of New York City to give people hands-on first looks of the iPhone 5, which was announced yesterday. Since the phone hasn’t actually been released yet, they simply showed people the existing iPhone 4S. The video above shows the funny (and expected) reactions.

Jimmy Kimmel calls the social experiment, “the emperor’s new phone.”

Going back to the camera world, it’ll be interesting to see whether camera makers will start taking a page from Apple’s book to create this same kind of fanboyism. Serious photographers probably wouldn’t be affected as strongly, since they have a stronger interest in the objective quality of gear, but plenty of ordinary consumers — the people who are snapping up DSLRs in droves nowadays — would likely fall under the influence.

(via Doobybrain)


 
  • http://www.facebook.com/profile.php?id=6201570 Miki Ballard

    This is in poor taste and not the definition of “fanboyism.” I really hate the trend in late night shows that go out on the streets to feature the U.S. as full of dumb people. This is like Jay Leno’s “Jaywalkers” where he goes out of his way to find people who don’t even know where Australia is. I guess we could say that is the product of “U.S. fanboyism?”

  • Davidpc

    Well it WOULD be faster because it is not fully loaded with music, videos, email, photos, and apps

    It IS lighter because most people add bulky cases for no reason

    It IS thinner again because of the bulky cases

    And the screen is crisper because the year of grease from your fingers are not on their.

  • iFangirl

    This is too funny! I owned the iPhone 4 and decided instead of upgrading to the new iPhone 5, I would just simply upgrade to the iPhone 4S. Now that I’ve seen what the iPhone 5 looks like (the real one not this pretend one) I am really glad I just stuck with the older model. That said, it is an amazing piece of technology, even one model back from the latest. I won’t brand shop because I own too many apps to start over.

  • https://twitter.com/#!/thelonelylights Adam Cross


    because most people add bulky cases for no reason” no reason? iPhones get dropped and broken allll the time – just cruise ebay, smashed iPhones galore. bulky cases protect them, pretty good reason to have one

  • Davidpc

    Not saying they do not break if dropped but I am against covering a really nice looking piece of technology with an ugly arse case.

    Besides, some of those cases cost more then the replacement part they are protecting.

  • sam brown

    didnt americans vote for bush for 2 terms. yea i would say pretty dumb. hehehe

  • http://www.facebook.com/andrew.webb Andrew Webb

    Precisely.

  • jaketraveler

    This clearly tells you how dumb Apple sheeps are..They can’t even tell the 4s from 5..even though they’re holding it. Apple is brain washing consumer with cheap phones like IP5 and people will still buy them..LOL

  • http://www.facebook.com/people/Carlos-Hernandez/1412210322 Carlos Hernandez

    If you are awake this late watching this kind of shows, you don’t even deserve to be taking seriously. Moving on…

  • Mike

    This is simply just the power of persuasion, not fanboyism. People tend to believe what they are told. You would probably get roughly the same effect if you told a Galaxy 2 user that a new Galaxy 2 was actually a Galaxy 3.

    Like @61eebb2077324fa36fa0d6c186bac1cd:disqus said, it probably did feel different, because their 4S has seen some use and would look act and feel slightly different than a new one to them.

  • Skybase

    We’re all sheeps of electronic gagets. Stop arguing how people are dumb over respectable technology.

  • Sergiu

    Consumerism kills the mind.why would you really,I mean really, need an Iphone 5 if you already have a smartphone? it’s like they said in Fight Club:”TV9nowadays the internet) has got you working jobs that you hate so that you can buy Sh*T that you don’t need. “

  • http://www.bobcooleyphoto.com/ bob cooley

    “Going back to the camera world, it’ll be interesting to see whether
    camera makers will start taking a page from Apple’s book to create this
    same kind of fanboyism. Serious photographers probably wouldn’t be
    affected as strongly, since they have a stronger interest in the
    objective quality of gear,”

    HA! – Clearly you have never been anywhere where there was a room full of photographers :)