PetaPixel

Instagram Grew 1179% in the 6 Months Since Being Acquired by Facebook

Zuckerberg’s crazy $1 billion purchase of Instagram 6 months ago is now looking like a steal. BusinessInsider writes that the photo sharing app, which ended up costing just $735 million when the deal finally closed, has seen meteoric growth since the purchase agreement was made:

Mark Zuckerberg did a lot of things wrong during the first half of 2012, leading up to and through Facebook’s few months as a public company. One thing he did well was buy Instagram for $1 billion. It turns out that was a bargain.

Back then, the photo-sharing app for Android phones and iPhones had 860,000 daily active users. Today it has 11 million. That is 1179% growth in six months.

They also point out that photo sharing site Pinterest, which has far less users, has in recent months turned down acquisition offers of over $2 billion. Instagram has 30.3 million monthly users, and just passed the 100 million registered users mark. These astronomical prices being thrown around make Yahoo’s $35 million — the rumored figure — purchase of Flickr look like an absolute steal. Too bad they haven’t been able to do much with the service so far.

Zuckerberg’s Huge Win: Instagram Proves To Be A Bargain At $1 Billion [Business Insider]


 
 
  • Sean

    I believe it is mostly due to instagram becoming available for android right around the same time it was purchased. Either way, I wish it wasn’t sold to facebook.

  • http://www.facebook.com/DarkPhotography Mark Weikert

    it’s a bargain? Someone explain to me how an app, that has no ads and brings in zero revenues is a bargain at 1 billion?

  • Alan Dove

    It’ll be a bargain only if they sell it before its value crashes. Or come up with a plausible business model for it, which seems a lot less likely.

  • JanJan

    useless crap.. no photographer will care in a year or two. serious photographer don´t care today….

  • Peench

    Clearly there are way more non-serious photographers out there than serious ones eh? ;-)