40% of the World’s Top Brands Are Now Using Instagram
Over the past year, Instagram has been the most talked-about photo sharing service and one of the most talked about social networking services. Logically, more and more brands are joining it and trying to figure out ways to reach potential customers through filtered photos.
Social media analytics company SimplyMeasured published an interesting report earlier this week that explores how popular Instagram currently is among the world’s most valuable brands.
The report also contains facts about how these companies use Instagram:
To see how the companies’ filter choices compare to the general public, we can compare the figures to Webstagram’s analytics, generated from the most recent 1.9+ million photos:
So giant corporations — or their PR people — like broadcasting their wares with the “Lo-fi” filter, while ordinary individuals prefer “Earlybird”.