Fujifilm Discontinues a Number of Formats from the Velvia Film Lineup

This year hasn’t been very friendly to Fujifilm’s film lineup. The company has already announced the discontinuation of APS films, the cutting of some less popular films, and a worldwide price increase. The bad news doesn’t end there: the British Journal of Photography is reporting that the company is making major cuts to its popular Velvia brand, a film known for its resolution and color saturation.

The films getting the axe are Velvia 100F in 35mm, 120, and 4×5 formats and Velvia 50 in 4×5 and 8×10. The last shipments of these films will be around the end of this year. Luckily for smaller-format shooters, Velvia 50 will still be available in 35mm and 120.

Image credit: Fujichrome_Velvia_100F_3_24 by lshenqi

  • Calgary Photographer

    Let the hoarding begin!

  • Konrad

    At least they seem to keep the velvia 100 for 4×5… 100F never really caught my eye, and the 50 isn’t the same as the old 50 so I’m not too sorry.

  • rtfe

    farewell Sensia e-6, farewell

  • Brad Trent

    Oh, come on…let’s not act all weepy or surprised. Sure, Velvia was my go-to film back in the day, but that day ended a decade ago and it ain’t coming back! you can’t even find a lab you can trust in NYC any more, so what’s the point?!!

    Film. Is. Over.

  • gloatgloatgloat

    -7 after three hours. soz, brad.

  • Mansgame

    Die! Die! Die! I can’t wait till film is gone forever so I don’t have to hear from the “film had more character” crowd.

  • Henning Nilsen

    I’m surprised they’re killing the large format films. I know a lot of landscape photographers who love velvia 50 on 8×10.

  • Peter Croft

    i used to use Velvia 50 and yes, i’m sorry to see it go, but I get BETTER results from my K-5. I can have any film look I want. Time moves on. We don’t have carbolic soap or shiny toilet paper either, but I don’t miss it.

  • Kaybee

    You’ll be dead before that! It will be an irony if someone puts up your older photos taken with film and think that it had more characters than your digital ones…