PetaPixel

Lomography Bringing 110 Format Film Back from the Grave

Bad news in the world of film is pretty common these days; we’re constantly hearing about film being discontinued or prices being jacked up. But, once in a while, there’s a glimmer of hope for those who still prefer the world of analogue to digital. And one such glimmer came recently in the form of toy camera company Lomography, which has decided to bring back 110 format film.

No 110 film has been made since 2009, but now Lomography have taken it upon themselves to breathe new life into the old format starting with the limited edition Orca B&W 100. And fortunately, for those of you who are giddy at the thought of breaking out your old pocket camera and snapping some shots, you won’t have to wait long. The cartridges, priced at $7.90 per roll of 24, start shipping in just two days on May 23rd, and are already available for pre-order at Lomography’s online store.

Lomography Orca 110 B&W Film (via The Verge)


 
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  • michaelp42

    I used to have a 110 camera, it took such awful images it nearly killed my interest in photography dead!  It should be left to RIP!

  • wickerprints

    While they’re at it, why not bring back disc film….

    Some things die out because they really were bad ideas to begin with.  Even nostalgia has its limits.

  • AntonyShepherd

    Not a big Lomography fan but I do look forward to giving my Pentax Auto 110 another airing!

  • Meagan Christou

    Ohhhh maybe they could bring back 126 film too… I have an old Ricoh that would be fun to play with. 

  • Rob LaRosa

    110 sucked when it was “popular”. Why bring it back?

  • http://twitter.com/DoctorOctothorp Doctor Octothorpe

    It’s a plot; a ploy to make cell phone photos look good.

  • branden rio

    The utility of 110 notwithstanding, I’m just happy someone’s bringing back old film formats at all!

  • The_photographer_Tom

    Another of these ” Let’s see how awful we can make your images look” ideas.

  • Jake

    Better snatch up those vintage 110 cameras on Ebay before they’re actually worth money again.

  • Knur

    Another stupid hipster idea ! Film photography is almost dead (finally!)

  • Eric Peterson

    There are some quality cameras that take fine images eg. Pentax Auto 110.  110 has it’s place among hobbyists.