London Olympics Won’t Allow Sharing of Photos and Video via Social Networks

Photographers have already lodged complaints against the security firm that tried to prevent them from taking photos of the Olympic sites from public land, but it seems that even stricter rules will be imposed on ticket holders once the games begin. According to a freelance photographer named Peter Ruck, the Olympic organizing committee Locog intends to prevent attendees from uploading images and videos captured at the games to social networks.

The London 2012 conditions for ticket holders read as follows (see Section 19.6.3):

Images, video and sound recordings of the Games taken by a Ticket Holder cannot be used for any purpose other than for private and domestic purposes and a Ticket Holder may not license, broadcast or publish video and/or sound recordings, including on social networking websites and the internet more generally, and may not exploit images, video and/or sound recordings for commercial purposes under any circumstances, whether on the internet or otherwise, or make them available to third parties for commercial purposes.

It’s still uncertain whether or not uploading stills to Facebook is considered private use (Locog hasn’t responded to the Amateur Photographer’s urgent request for clarification), but the conditions seem to indicate that it’s not. Ruck — and we assume many others — balked at the rules, calling them unenforceable. One thing’s for sure though, forcing that many people to keep their Olympic memories “private” would be a task of olympic proportions indeed.

(via Amateur Photographer)

Image credit: London 2012 Olympic Stadium by franksteiner

  • Melo

    It never ceases to amaze me that complete morons find themselves in positions of perceived authority.  Let’s start a movement.  Let’s completely socialize the Olympics!  It’s paid for with tax money.  It belongs to the people.  Fuck them.  Shoot, share and tell the IOC to suck a d!ck.

  • Smith David

    I totally agree!!!

  • Ben Marshall

    Remember what happened when they Banned Radio…. welcome to England.

  • Jayveeare

    Agreed, the whole situation sucks.  Perhaps we should boycott all the events, stay away in droves and see what happens.  This means avoiding watching on TV etc so the mighty advertising dollar is compromised.  Thant is real freedom.

  • sharpie

    If i get to an event there i will be shooting as much as possible with my iphone and uploading every single picture or video to as many social networks as i possibly can. they dont realise what they’ve done here. now people will be more determined than ever to share THEIR pictures. this is highly unjust, just who do they think they are?!
    this is the olympics ffs! it’s supposed to be about the people creating memories and sharing memories. if this is the way things are headed then it would be better off to do without them completely. Sorry England but this wont come close to the greatness of previous Olympics.

  • Arturo Godoy

    What’s the original nature of the Olympics? They seem to have totally lost it.

  • H1206785

    Good luck enforcing this, mate.

  • Rick Bennett

    Complete and total fuckwads. Completely unenforceable, and totally counter-productive. The use of personal photos and videos on social media will only HELP to create more buzz about the Olympics, thereby driving the purchases of more Olympics branded material. Attempting to ban the use of personal media simply screams “I’m a dumbass and I’m in power!”

  • Stephen Newport

    “You! Over there! Are you taking a picture and uploading it to facebook?!?!”

    “No, I’m playing Drawsomething.”

    “What about… You!? You have a cell phone too!”

    “I’m guessing his Drawering”

    “….. You??”

    “Yea, I just uploaded a pic… but.. it’s already uploaded, in the hands of the internets”


  • Guest

    I wonder if they are doing this because of the companies televising/covering the Olympics. I would guess that these companies have to pay something to bring us coverage of the Olympics. So they must be demanding that the individuals attending the event don’t essentially offer free coverage of the Olympics on social media networks.

    Still ridiculous though.  

  • Bryan Castles

    The IOC unfortunately, gets a lot of concessions and leeway from the government of the hosting country, all in the name of money (local economy boosts and all that). I don’t think it’s unreasonable to think that telecom will be asked to shut down their data channels on towers in proximity to the event. Add some heavily controlled WiFi, and you’ve got a policy keeping most people from sharing. It’s complete crap, but it’s about what I expect given the implied intent.

  • Photographer in Calgary

    Well said mate!

  • dtribby photography

    They’re just hurting themselves by trying to keep stuff off the social networks. Do they really think they can guard this. (and why would they want to?). What the hell are they thinking??   …news networks aren’t gonna buy your iphone video anyway unless it’s something damaging. Locog pull your heads out of your asses.

  • Steve

    I used to like the Olympics but like lots of sports, it all seems to be about making money now.  It costs too much for tickets, if you can get them.  I don’t see any way they can stop people uploading their own photos and video clips to the internet.  They’re totally out of touch with modern life.  Politicians say they want to encourage young people in to sport, to fight the obesity epidemic.   The social networking websites are probably the most effective way to bring Olympic sport to the masses. 

    I don’t mind a ban on commercial use but they shouldn’t be allowed to ban non-commercial use.

  • Gregor Rohrig

    The term “private and domestic” in todays day and digital age actually includes the concept of social networking. Facebook for example could be considered a private environment. We live our private lives not only in physical but also digital locations. 

  • Donald

    This degree of arrogant power intoxication seems ripe to attract the attention of Anonymous.  Just imagine the fake outrage when a high paying sponsor’s newsfeed gets blanked, redirected or plastered with illegal social media private photos from law breaking profit stealing citizen journalists or patriotic sports fans.

  • David Entrican

    These terms say nothing about posting IMAGES online… Only banning video / sound recordings. (3rd line down)

    Sounds like they want to stop anyone selling their images to be published which, whilst annoying, is understandable since the professional photographers at the event will be looking to make these sales to newspapers, etc.

    c’est la vie.

  • Ndt

    OMG, this is comical. Its not the 20’s. This has got to be the most draconian thinking ive heard in ages.

  • Sarcasm makes a point

    The logic and intent is clear here: Let’s stop people from talking about or liking the olympics. Sport isn’t about spectatorship or enjoyment, it’s about winning at whatever cost. Free advertising you say? Don’t care. Most powerful type of endorsement and instant coverage around the world, that people will actually make personal connection to? Sounds very liberal-hippie-dippy to me!


  • Chris Reykjavik

    This is just pathetic. What do this guys think (if they do)?

  • nemethv

    Somehow this reminds me of a LOTR scene.
    (not quite properly quoting but something like: )
    -“But you promised, you swore on the ticket you wouldn’t upload those pictures! Smeagol promised!”
    -“Smeagol LIED!”

  • nicholassmith

    So this is an interesting one (and stupid but that goes without saying).

    The terms & conditions for a ticket holder basically override your standard image rights, which means if you did decide to upload a photo and someone lifted it and used it for a commercial purpose (which does happen) you’d then be culpable. So you’re allowed to share your images, but protect against commercial use. If you don’t, they’ll sue you as the creator of the image and then you can attempt to sue the person who lifted it (good luck).

    Video & sound will be because the exclusive super TV broadcaster will have super exclusive rights to bring you exclusive coverage of the exclusive games. Exclusive being the operative word, LOCOG will have had to add that for legal reasons, and they’ll probably enforce it, same with sound for anything radio broadcast I’d imagine. 

    But whether they’re enforceable is a different matter, LOCOG has more money and better lawyers than most, so enforcability is moot.

  • Tinroofpress

    lets just give the whole thing back to France. 

  • Richard Ford


  • Richard Ford

    There hasn’t been a decent olympics in the past 20 years with the exception of Sydney.

  • Martin

    The French people were very pleased indeed not to be lumbered with the Olympics. I suggest a massive program of civil disobedience – how about this for an idea: 

    Also dig up whatever dirt you can on all the sponsors and get that in as part of the photos you share on-line :) This certainly will be an Olympics to remember if they insist on being such arseholes. First there was the Layton Marsh land grab now this!

  • Odysseus

    Won’t come to London then….!

    If I take MY picture with MY camera it is MY decision where to put it. London will be out from me in this case.

    …SAD indeed!

  • Robert Gregory

    we should seriously organise this, get as many people as they can to agree that they don’t consent to these rules since we are paying for the olympics and then take and upload as many photos as humanely possible as well as organising an advertisement just outside the olympics urging the public to publicise the photos

  • Drw181

    Posting on Facebook and other social sites should be considered private… as you have to be a member to see the material.

  • Ingleslenobel

    Not a chance of this succeeding

  • Si Vis Pacem, Para Bellum

    What amazes me is that people continue to insist that the government be given more and more power.  People think things the government giving them things is great but they never seem to understand that the power to give is also the power to take, and eventually someone you think is a total dolt (or worse, totally evil) is going to have that power.

  • MP

    Have a look at the restrictions on what we can’t take in to an event:

    19.2.3The following is a non-exhaustive list of restricted items which may not be taken into a Venue (LOCOG reserves the right to amend this list, generally, or in respect of any Venue or Session):
    food (save for baby food), alcoholic and non-alcoholic beverages (save
    for baby milk and other valid medical reasons), liquids in containers of
    greater than 100ml in size, needles (save as required for valid medical
    reasons), animals (save for assistance or guide dogs), weapons
    (including knives), illegal drugs, other illegal substances, fireworks,
    firecrackers, poles, flagpoles, sticks, large photographic equipment
    (including tripods), bats, large umbrellas and other blunt instruments,
    motorcycles, bicycles, roller-skates, skateboards, or other types of
    skates, electronic transmitting equipment, flags of countries not
    participating in the Games, large flags or banners, horns, whistles,
    drums, rattles, musical instruments, lasers or any other devices that in
    the opinion of LOCOG may disturb a Session, objects bearing trademarks
    or other kinds of promotional signs or messages (such as hats, T-shirts,
    bags, etc) which LOCOG believes are for promotional purposes,
    counterfeit products, balls, rackets, frisbees or similar objects, large
    quantities of coins, lighters, advertising or promotional material of
    any kind, printed matter bearing religious, political or offensive
    content or content contrary to public order and/or morality, bottles or
    containers made of glass or other material, flasks, thermoses,
    refrigerators, large objects such as suitcases or bags, and in general
    any material that LOCOG may deem dangerous or that may cause damage or
    disruption to a Session.

    Comprehensive or what? Refrigerators and motorcycles I get. Whistles, rattles and thermos flasks? WTF?

  • Outer Focus Photos

    This is general statement for
    ticket holders. The same rules apply to concert goers across the US. It
    clearly says may not publish or share “for commercial purposes” (i.e.
    profiting off Olympics or the athletes without their consent) but
    “domestic or personal use” (i.e. personal Facebook sharing) are okay. One more article by an uniformed writer, causing undue outrage with persons unfamiliar with copyright rules and regulations.

  • J P

    this will be the first step of The Death of the Olympics, if people are not to be allowed  to have/make / publish their own Olympic hero’s. And for the next cities who want to keep the Olympics it will actually a question if the games are profitable.

  • J P

    Does it also mean  if i buy a ticket  first row with my friends for one of the populair finals, i and my friends can claim that my/our presents can not been broadcasted all over the world cause . and therefor  basicly  the final never can  take place  or can i claim money /have compensation  when they actually do broadcast my head  all over the world.  

  • Ian Ktm

    they have moved the the olympic venue from the public domain to pay per view private entertainment. those taking part are athletes, they are not paid for their “performance” yet those staging the games will be making a great deal of money. how much of that money will be returned to any competitor? the athletes are taking part because taking part is what its all about, the best against the best, countries have continualy made it convenient for non citizens to become citizens in order to perform for “their” country, its not which country is the best its which athlete on a personal level is the best at what they do, as an example, the marathon, its held in various countries several locations in each, its a public domain event, taken part by people for their own personal goals whether or not its for the sponsers reasons or not, how ever in most cases you have to show by way of displaying the sponsers logos your “suport” for the cause, but at the root of the sport, people take part for their own reasons and the public enjoy an event, admitadly it would be difficult to contain the event for a pay per view crowd.
    as for restricting photographic accounts of the event, me personaly would take as many photos as possible, someone needs to open a web site to “hoste” photos taken by individuals, tv companies will have paid their fees to broadcast and once broadcast every image is placed and becomes public property!

  • allan fairbairn×300.jpg

  • LJSearles

    Ah the UK, where you have to have a license to have a TV. 

  • Sam Glionna

    Just boycott the whole damn olympics. These bastards will never stop on their own.

  • John Chase

    “Ah the UK where you have to have a license to have a TV!”

    Is this true?

    I know remotes have gotten more complicated and feature filled over the years however, turning the channel is most likely safer than turning a corner in your vehicle…

    Even in the UK!

    Governments are beginning to run amok at a hight rate of speed.

    The corruption is just as bad as ever, but the damage it is doing to the public is worsening at an alarmimg rate.

    Just terrible!

  • JohnT

    Yes, the UK was the first country to adopt the compulsory public subscription model with the licence fee money going to the BBC, which was formed on 1 January 1927 by Royal Charter to produce publicly funded programming yet remain independent from government, both managerially and financially.

    Two-thirds of the countries in Europe and half of the countries in Asia and Africa use television licences to fund public television.

    The BBC is in a position to make programmes which are critical of both government and commercial organisations, without fear of the withdrawal of financing, be it sponsorship or advertising.  And there are no commercial breaks during the programmes.

    It’s not perfect, by any means but it beats the shoddy TV from the US into a cocked hat!

  • Attani

    Challenge accepted!

  • Culm Carty

    Hampden Park Glasgow site of Olympic Football has Ground Regulations, of which Item 8, states;
    “With the exception of authorised Media representatives holding accreditation issued by the club/event organiser, the taking of photographs or filming by any means inside the Ground is prohibited. In addition, no transmission or reproduction, in whole or in part, in any form, or by any means, electronic, mechanical, recording or otherwise is permitted save with a special authorisation in writing by the club/event organiser and, where appropriate, the prior consent of The Scottish Football Association, the Scottish Premier League, the Scottish Football League or appropriate body.”
    This is a clear contradiction of the Terms and Conditions of Ticket Purchase for London 2012 Games Item 19.6.3 which allows for the taking of the taking of “Images, video and sound recordings of the Games taken by a Ticket Holder …. for private and domestic purposes”.
    So whose rules apply for Olympic Football matches taking place in Hampden Park? Well I have contacted Hampden Park & am awaiting a response.

  • Phuckewe2

    Totally evil people already have that power. It’s up to us to wake up to it and stop it.