Fujifilm to Increase Its Worldwide Film Prices Starting Next Month

Bad news if you’re a film shooter and Fujifilm is your brand of choice: the company has announced that it will be increasing the worldwide price of its entire line of photographic films starting in May 2012. In the announcement, the company blames demand and economics for the decision:

The demand for film products is continuously decreasing, yen’s appreciation and the cost of production, such as raw materials, oil and energy, continues to rise or stay at high level. Under such circumstances, despite our effort to maintain the production cost, Fujifilm is unable to absorb these costs during the production process and is forced to pass on price increases. To sustain its photo imaging business, Fujifilm has decided to increase the price of photographic films.

Fujifilm remains committed to photographic products and asserts that even with the new price. Its photographic products remain exceptionally good value compared with other system products.

While the announcement doesn’t mention how much prices will increase by — they state that it will vary depending on market — Fuji Rumors reports that it will be an increase of over 10%.

(via Fujifilm via Fuji Rumors via Mirrorless Rumors)

Image credit: Roll On by Looking Glass

  • louis capwell

    maybe they’ll use the added profits to start making neopan 400 120 again. that’ll always be the dream, anyway.¬†

  • Happy_Tinfoil_Cat

    Not many investments yield 10%. Time to stock up on your film.

  • Michael Zhang

    Stock up, then resell at a 5% markup ;-)

  • Knur

    Shooting film is pointless now.

  • Josh Haygood

    Knur- Them’s fightin words.

  • rilobilly

    I’m going to assume that this includes their instant films as well. Womp womp. :/

  • Damian

    How about 120 or 4×5?

  • Flgraphics

    why didn’t this happen to VHS tapes then?

    can’t imagine price going up will help fuel demand. This trend will kill film for good.

  • Knur

    Developing process of 120 and 4×5 is getting too expensive and time-consuming.

  • Samuel

    ¬†That’s subjective.

  • Federico Montemurro

    Art is pointless because of iPad right?

  • Federico Montemurro

    Buy Ilford or any other brand who believes in film.