Household Objects with Visual Branding Completely Removed

Brand Spirit is a new photo project by NYC-based branding strategist Andrew Miller, who writes,

Every day for 100 days, I will paint one branded object white, removing all visual branding, reducing the object to its purest form. Each object may be purchased for less than $10, something I own, something another person gives me, or something I find.

See if you can identify each of the objects despite their lack of branding.

Brand Spirit (via Photojojo)

Image credits: Photographs by Andrew Miller

  • Guest

    battery pen tissue box lighter hot sauce.

  • Richard Rasner

    I’m going to go with Duracel or Energizer (impossible to tell really); Sharpie, Kleenex, Zippo and Tabasco.

  • Amie aka @Mammaloves

    Completely fascinating.  These items have been branded so well we know them even without their brand showing.

  • Esissamis

    AA battery, permanent marker, tissue box, flip-lighter and tobasco sauce bottle.

  • OSAM

    Looks like you’re the only person who actually read the article.  +1

  • RobertGammon

    The problem is that, other than the case of the battery, the branding is still there. Branding is not the same as a logo it is overall shape and impression as well; we can tell what the brand name is because of that shape(the top of the Tabasco is even trademarked I -think-, zippo actually is trademarked on the hinge design and beveled edges, Kleenex is the only brand that I know of that has the oval opening for tissues but I may be wrong.) cool article though.
    tl;dr – Branding is more than a logo.

  • Jurg Steph

    Tricky! Are they: Shuttle solid rocket booster, submarine, nuclear power plant, water butt and bottle of Shiraz? ;-)

  • elektrojan

    yes an excellent idea. what I miss is a good paint/ photo job according to workmanship standard.

  • hurenzong

    Strangely similar to my own artwork:

  • Jared Monkman

    everyone can see that, but what brand are they?

  • Merv

    The article asks for the objects to be named, not the brand…

  • TSY87

    good point! I guess this is kinda a good marketing lesson here… Products need to represent the brand beyond just a label.  It’s kinda like how cars and electronics in certain tv shows or movies may have their logos covered but you still know what they are. 

  • JosephRT

    Duracell, Kleenex, Zippo, Tabasco