The Pink & Blue Project by South Korean photographer JeongMee Yoon started seven years ago after she photographed a portrait of her 5-year-old daughter sitting next to her beloved pink possessions. She then began creating portraits of other girls who loved pink things, and then other boys who loved blue.
This project explores the trends in cultural preferences and the differences in the tastes of children (and their parents) from diverse cultures, ethnic groups as well as gender socialization and identity. The work also raises other issues, such as the relationship between gender and consumerism, urbanization, the globalization of consumerism and the new capitalism.
You can see more of these portraits on her website here.
Image credits: Photographs by JeongMee Yoon and used with permission