Sigma Rewards SD1 Customers Who Purchased Before Massive Price Drop

Sigma made a bold move with its SD1 DSLR camera last month, slashing $6,400 off the camera’s list price to drop it from $9,700 to $3,300. The “street” price — how much the camera is actually priced in stores — fell from $6,900 to $2,300. If you thought customers who had purchased at the high price had been betrayed, think again: Sigma is rewarding those customers handsomely for their loyalty. Early adopters will receive 40 reward points through the “SD1 Point Support Program” that can be redeemed for ¥400,000 in Sigma gear — that’s $4,800 in new gear for a $4,600 price drop! This only applies to customers who purchased the SD1 at full price before February 23rd, and you’ll need to contact Sigma directly to claim your rewards.

(via Sigma via DPreview via PopPhoto)

  • Zak Henry

    That must be a huge relief to those early buyers – I sure would be pissed

  • Kyoshinikon

    If this was nikon we were talking about, nothing would have been done…

    If this was canon you probably would get 30% off your next purchase of a lens if you bought a body with it…


    You guys we have a psychic posting! 

  • alvintoro

    I really feel for my Sigma shooting breatheren… Hand in there boys. The D800 & 5DmkIII are on their way to the rescue. In a few short weeks your $10,000 paperweights will be as valuable as heart shaped ornaments the day after Valentine’s and Sigma will do the right thing for it’s customers and give them the rest of their hard earned money back…

  • Carlos David

    anyone bought this thing ?

  • Guest

    Reward the rich folk with free stuff YEAH!!

  • Tran-Shawn Yu

    seriously… I mean I guess I have heard of some pro’s using sony “pro” bodies before but this thing? at that price?!?

  • Len

    I had heard that Nikon is a stake holder in Sigma. Anyone knows if there is any truth to that?