Bloomberg writes that Kodak’s bankruptcy announcement yesterday was simply another step in CEO Antonio Perez’s grand plan to sell off the company’s photography divisions and patents in order to focus on selling digital printers and ink. At the same time, the company has been quick to reaffirm its dedication to producing film. Kodak marketing director Audrey Jonckheer was quoted by BJP today as saying,
Film (still and cinema) remains a profitable business for Kodak, and we have the broadest and most respected portfolio of films in both segments. We have taken steps to sustain the business as it has declined, and we know that there are hundreds of passionate fans of film for the artistic and quality reasons they cite. We remain committed to make film as long as there is profitable demand for it. And as I noted, it is still profitable.
That’s definitely good news for film photography lovers. Want film to survive? Just keep buying it, and hope other shooters do the same!