PetaPixel

VSCO Film Offers Fancy Schmancy Film Emulation for Digital RAW Photos

There are plenty of presets out there that attempt to make your digital images look like they were shot with film, but VSCO Film by Visual Supply Co is different: it’s a Lightroom and Adobe Camera RAW add-on that uses film profiles to change how the RAW files are interpreted rather than simply perform standard adjustments on the images. The video introduction above shows some examples of what the various options can do. This patent-pending method of film emulation doesn’t come cheap — it costs $120 each for Canon or Nikon profiles, and $200 for both.

VSCO Film (via Jeremy Cowart via John Nack via Wired)


 
  • http://www.facebook.com/people/Kushal-Das/100000186712778 Kushal Das

    I just love the output from VOSCO films, here is my first set done in VOSCO http://www.flickr.com/photos/kushaldas/sets/72157628809421925/ 

  • Anonymous

    i would love to try this. too bad i don’t have the extra $120 to ‘try’ it.

  • Hunter Harrison

    I’ve been using VSCO Film since the day after it came out. I normally shun presets and actions, but I really like this package. I did a shot video review, which you can find here – 
    http://www.hunterphotographic.com/video-vsco-film-overview/

  • Anonymous

    Or you could just shoot film and call it a day

  • Charles Saulters

    I think you mean “Or you could just shoot film and call it two weeks before you see any of the results and hope nothing went wrong.”

  • Miiki

    you can get them developed in one day. And for the B&W it’s even easy to do it yourself.

  • Anonymous

    Not trying to insult anyone or sound like a dick, but people survived that way before the digital age, and I don’t know about you but I don’t normally have things go wrong with my film and sure as hell don’t wait two weeks for my negatives. 
    I’m just advocating that if you want the “film look”, shoot film, and if you shoot digital just focus on making the best image you can. 

  • http://stephan-zielinski.com/ Stephan Zielinski

    Don’t get angry at the lomophotographers.  Sell them something.

  • Blackwidow

    2 weeks? Do you live in Africa or something? Just shoot film. I mean, why shoot Digital if all your gonna go for is a FILM look.

  • http://twitter.com/stoyanov stanimir stoyanov

    Some people can’t afford to shoot things without knowing if anything will come out of it. Digital is much easier to work with, especially for enthusiasts.

  • Andreas Muelder

    I don’t really get it: Am I supposed to pay $120 for some presets specific for my Canon? LR cost me $150 and just for some more presets shell out another 120 bucks?! Obviously I must be missing something here.

  • Anonymous

    Stanimir
    “Some people can’t afford to shoot things without knowing if anything will come out of it. Digital is much easier to work with, especially for enthusiasts.”
    Not knowing how it came out? Who is taking the picture? How can you not know what it looks like? Are we talking portraits like the video demoed? or you talking a long exposure? Have you used a film camera? or are you simply saying that this software is for people who have no skill and would rather spend money than think or use film?

  • http://www.facebook.com/steven.worster Steven Alan Worster

    I think this a great tool for people that don’t take pictures professionally and just want an easy fun way to give their photos a film look.  People on this site are getting so angry over every post.  If you don’t like it don’t buy it.  One love.

  • Alexander

    If you use Canon or Nikon you must be professional and as such, you have to pay more? Interesting pricing scheme. As it happens, I am professional and I do use Canon, but I could name 10 friends off the top of my head who use Canon / Nikon kit and should they wish to use this software, would be forced to pay more for the privilege.

    Greed.

  • Hunter Harrison

    I do shoot film and lots of it. However – that creates a problem. My film images don’t match my digital images aesthetically. VSCO helps to fix that.

  • Hunter Harrison

    I think the pricing is misunderstood. For a basic package that only includes presets, it is one lower price. This will work with any camera. Next is the package that includes camera profiles that are specifically tailored to each camera model. Hence, a Nikon package and a Canon package. These camera profile-based packages have better results and cost a little more. Last is the studio version that includes profiles for all cameras. This is the top package cost wise.

    I actually appreciate that they sell Nikon and Canon packages separately. I don’t work with anyone shooting Canon (by happenstance, not choice), so I don’t need those profiles. 

  • dont be a dick

    so i could drive to the store, buy film, shoot it, drive to a lab, wait a day, drive back to the lab, etc etc with tons of other steps and expenses OR i could shoot a digital file and use a preset, and then bam! get my desired effect. ill take the second option, get off your high horse film dicks

  • maryanne gobble

    The magic is it’s all done in Adobe Camera Raw (or lightroom).  Do you know how many hours this saves a person.  Here’s an example of some shot on a non supported camera, Canon XSi, with the standard VSCO pack applied.  http://maryannegobble.blogspot.com/2011/12/everyday-life.html

  • http://twitter.com/ralphhightower Ralph Hightower

    I’ll have to consider that when I get a DSLR. For 2012, I am shooting exclusively in B&W film. Kodak BW400CN film using C-41 developing. One hour developing turnaround is available for C-41 film.

  • John Smith

    You obviously don’t pay attention to the professional industry. There are more professionals shooting digital, not to mention tweaking their photographs to looks like film. Ever hear of Annie Leibovitz?

  • maryanne gobble

    I get a lot of hits to my blog from this thread and thought I’d add a tidbit of information I just found out.  I am using this in Adobe CS3 and apparently VSCO was never meant to be used with anything less than CS4.  I find the Fuji film emulators and the black and whites I have the most luck with.  Kodak color emulators over contrast and blow out properly exposed images often.

  • http://www.facebook.com/shai.yammanee Shai Yammanee

    I really like how the VSCO plugin gives the images an organic feel.

  • Swade

    I don’t understand what is so wrong about using a film emulator. The overall cost of shooting this way is so much less, especially for someone who is new in the business. Also, we are in a day and age where there are a large amount of people who didn’t learn how to shoot on film and there are not many people to teach them the ins and outs of it. Yes you could experiment, but again, that costs money.