Over the past year, major movie camera manufacturers ARRI, Panavision and Aaton have all quietly stopped manufacturing film cameras — a tough blow to film, and grim news for film photographers. Debra Kaufman over at Creative COW writes,
Can the continued production of film stock survive the twin disappearance of film acquisition and distribution? Veteran industry executive Rob Hummel […] recalls when, as head of production operations, he was negotiating the Kodak deal for DreamWorks Studios. “At the time, the Kodak representative told me that motion pictures was 6 percent of their worldwide capacity and 7 percent of their revenues,” he recalls. “The rest was snapshots. In 2008 motion pictures was 92 percent of their business and the actual volume hasn’t grown. The other business has just disappeared.”
Panavision’s Executive VP Phil Radin states that, “Film will be around as long as Kodak and Fuji believe they can make money at it.” With their revenues from the movie industry drying up, Kodak and Fuji are going to have a harder time keeping their film businesses profitable. If you want to see film survive, then you can do your part by buying film and encouraging others to shoot analog as well!